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	<title>Web Ad.vantage</title>
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	<link>http://www.webadvantage.net/webadblog</link>
	<description>Internet Marketing Blog</description>
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		<title>Ad:tech NY 2008: Social Media Wins Exposure &#124; ClickZ Rewind</title>
		<link>http://www.webadvantage.net/webadblog/adtech-ny-2008-social-media-wins-exposure-1561</link>
		<comments>http://www.webadvantage.net/webadblog/adtech-ny-2008-social-media-wins-exposure-1561#comments</comments>
		<pubDate>Thu, 02 Jul 2009 19:41:45 +0000</pubDate>
		<dc:creator>Hollis Thomases</dc:creator>
				<category><![CDATA[ClickZ Rewind]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[ad tech]]></category>
		<category><![CDATA[ad tech ny]]></category>
		<category><![CDATA[ad:tech]]></category>
		<category><![CDATA[clickz]]></category>
		<category><![CDATA[hollis thomases]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.webadvantage.net/webadblog/?p=1561</guid>
		<description><![CDATA[This year's ad:tech New York conference felt a little surreal. There we were, in times of deep global economic strife, our country's most revitalizing election season in a century finishing with a bang. And yet it could have been 1999. Show floors were no less crowded, keynote presentations no less packed.]]></description>
		<wfw:commentRss>http://www.webadvantage.net/webadblog/adtech-ny-2008-social-media-wins-exposure-1561/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>U.S. Women and the Internet, Part 3 &#124; ClickZ Rewind</title>
		<link>http://www.webadvantage.net/webadblog/u-s-women-and-the-internet-part-3-1557</link>
		<comments>http://www.webadvantage.net/webadblog/u-s-women-and-the-internet-part-3-1557#comments</comments>
		<pubDate>Wed, 01 Jul 2009 20:01:36 +0000</pubDate>
		<dc:creator>Hollis Thomases</dc:creator>
				<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[ClickZ Rewind]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[clickz]]></category>
		<category><![CDATA[hollis thomases]]></category>
		<category><![CDATA[women]]></category>

		<guid isPermaLink="false">http://www.webadvantage.net/webadblog/?p=1557</guid>
		<description><![CDATA[Earlier this year, I wrote about how U.S. women consume online ads and how they respond to those ads. Since then, many more reports about how women should be marketed to have been released. In setting about to update this series, I took a look at new data, conducted an informal focus group of my own using Twitter, and synthesized my findings here.]]></description>
		<wfw:commentRss>http://www.webadvantage.net/webadblog/u-s-women-and-the-internet-part-3-1557/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mini Campaigns Can Lead to Maximum Results</title>
		<link>http://www.webadvantage.net/webadblog/mini-campaigns-can-lead-to-maximum-results-1533</link>
		<comments>http://www.webadvantage.net/webadblog/mini-campaigns-can-lead-to-maximum-results-1533#comments</comments>
		<pubDate>Fri, 26 Jun 2009 16:55:52 +0000</pubDate>
		<dc:creator>WebAdvantage.net</dc:creator>
				<category><![CDATA[Local, Geo-Targeted]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Paid Search / PPC]]></category>
		<category><![CDATA[controlled flexibility]]></category>
		<category><![CDATA[maximum results]]></category>
		<category><![CDATA[mini campaigns]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.webadvantage.net/webadblog/?p=1533</guid>
		<description><![CDATA[One of the many benefits of paid search is that it has what we like to call &#8220;controlled flexibility.&#8221;   What do we mean by that, exactly?
Paid search has the ability to&#8230;

Execute and launch PPC campaigns in a very short period of time
Test multiple ad messages and keywords
Make adjustments on the fly
Target as narrowly or [...]]]></description>
		<wfw:commentRss>http://www.webadvantage.net/webadblog/mini-campaigns-can-lead-to-maximum-results-1533/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A MIXX of Takeaways &#124; Clickz Rewind</title>
		<link>http://www.webadvantage.net/webadblog/a-mixx-of-takeaways-1494</link>
		<comments>http://www.webadvantage.net/webadblog/a-mixx-of-takeaways-1494#comments</comments>
		<pubDate>Thu, 25 Jun 2009 19:53:22 +0000</pubDate>
		<dc:creator>Hollis Thomases</dc:creator>
				<category><![CDATA[ClickZ Rewind]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[clickz]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[hollis thomases]]></category>
		<category><![CDATA[mixx]]></category>

		<guid isPermaLink="false">http://www.webadvantage.net/webadblog/?p=1494</guid>
		<description><![CDATA[A couple weeks ago, I attended the Interactive Advertising Bureau's (IAB's) MIXX conference in New York, which is billed as "the official interactive conference of Advertising Week." Although I couldn't get to nearly as many sessions or talk to as many people as I would have liked, I thought it would be helpful to share a smattering of my takeaways here.]]></description>
		<wfw:commentRss>http://www.webadvantage.net/webadblog/a-mixx-of-takeaways-1494/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hollis Thomases to “Write the Book” on Twitter Marketing</title>
		<link>http://www.webadvantage.net/webadblog/hollis-thomases-to-%e2%80%9cwrite-the-book%e2%80%9d-on-twitter-marketing-1464</link>
		<comments>http://www.webadvantage.net/webadblog/hollis-thomases-to-%e2%80%9cwrite-the-book%e2%80%9d-on-twitter-marketing-1464#comments</comments>
		<pubDate>Wed, 24 Jun 2009 18:57:15 +0000</pubDate>
		<dc:creator>Hollis Thomases</dc:creator>
				<category><![CDATA[President's Thoughts]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[author]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[hollis thomases]]></category>
		<category><![CDATA[hour a day]]></category>
		<category><![CDATA[preorder]]></category>
		<category><![CDATA[twitter book]]></category>
		<category><![CDATA[twitter for business]]></category>
		<category><![CDATA[twitter marketing]]></category>
		<category><![CDATA[twitter marketing book]]></category>
		<category><![CDATA[twittering for business]]></category>

		<guid isPermaLink="false">http://www.webadvantage.net/webadblog/?p=1464</guid>
		<description><![CDATA[I was a skeptic when Twitter first came out -- I didn’t want to jump on yet another “social networking site” bandwagon (which, in fact, I don’t think Twitter should be categorized as, as I contend in the book) and certainly not one that seemed as banal as Twitter. As I do with everything else, I watched, read, listened and let the facts persuade me.  I’m a pragmatist. What I came to realize is that Twitter is an amazing marketing tool, and one that deserves the attention it’s receiving.  Twitter is so many digital tools wrapped up in one, it really cannot be overlooked in today’s online marketer’s arsenal.]]></description>
		<wfw:commentRss>http://www.webadvantage.net/webadblog/hollis-thomases-to-%e2%80%9cwrite-the-book%e2%80%9d-on-twitter-marketing-1464/feed</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Test Driving the Interclue Add-On for Firefox</title>
		<link>http://www.webadvantage.net/webadblog/interclue-page-preview-add-on-for-firefox-1447</link>
		<comments>http://www.webadvantage.net/webadblog/interclue-page-preview-add-on-for-firefox-1447#comments</comments>
		<pubDate>Tue, 23 Jun 2009 19:47:07 +0000</pubDate>
		<dc:creator>WebAdvantage.net</dc:creator>
				<category><![CDATA[Marketing & Advertising Tools]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[add-on]]></category>
		<category><![CDATA[browser]]></category>
		<category><![CDATA[firefox]]></category>
		<category><![CDATA[interclue]]></category>
		<category><![CDATA[interlink]]></category>
		<category><![CDATA[plug-in]]></category>
		<category><![CDATA[test drive]]></category>

		<guid isPermaLink="false">http://www.webadvantage.net/webadblog/?p=1447</guid>
		<description><![CDATA[We recently took the Interclue Firefox add-on for a test drive, which is a nifty plug-in that shows a preview of a web page before you click a link to open it.  During our testing the Interclue add-on worked very well in Firefox 3.0.11 with no noticeable change in speed or performance.  It's a useful tool for any power web surfers to add to their toolbox!  At Web Ad.vantage, a large part of our day is spent researching on the Web, so we're always on the lookout for anything that makes our online lives a little easier!]]></description>
		<wfw:commentRss>http://www.webadvantage.net/webadblog/interclue-page-preview-add-on-for-firefox-1447/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Advertising Industry: Present and Future &#124; ClickZ Rewind</title>
		<link>http://www.webadvantage.net/webadblog/social-advertising-industry-present-and-future-clickz-rewind-1441</link>
		<comments>http://www.webadvantage.net/webadblog/social-advertising-industry-present-and-future-clickz-rewind-1441#comments</comments>
		<pubDate>Fri, 19 Jun 2009 19:25:24 +0000</pubDate>
		<dc:creator>Hollis Thomases</dc:creator>
				<category><![CDATA[ClickZ Rewind]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[clickz]]></category>
		<category><![CDATA[hollis thomases]]></category>
		<category><![CDATA[online media buying]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://www.webadvantage.net/webadblog/?p=1441</guid>
		<description><![CDATA[Last Monday, members of the social advertising industry gathered in New York City at the first-of-its-kind Social Ad Summit. The summit brought together social advertising solutions providers, advertisers, agencies, applications developers, and venture capitalists. The coinciding news of the Lehman Brothers collapse certainly affected the mood and the degree of optimism I'm sure event producers had hoped to generate. Nevertheless, that the event attracted a healthy-sized crowd speaks to the growing interest in the social advertising industry. Here are some relevant highlights.]]></description>
		<wfw:commentRss>http://www.webadvantage.net/webadblog/social-advertising-industry-present-and-future-clickz-rewind-1441/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Direct Branding: The Best of Both Worlds?</title>
		<link>http://www.webadvantage.net/webadblog/direct-branding-the-best-of-both-worlds-1383</link>
		<comments>http://www.webadvantage.net/webadblog/direct-branding-the-best-of-both-worlds-1383#comments</comments>
		<pubDate>Fri, 19 Jun 2009 18:26:30 +0000</pubDate>
		<dc:creator>WebAdvantage.net</dc:creator>
				<category><![CDATA[Marketing & Advertising Tools]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[ad campaigns]]></category>
		<category><![CDATA[direct branding]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[online media buying]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[traditional branding]]></category>

		<guid isPermaLink="false">http://www.webadvantage.net/webadblog/?p=1383</guid>
		<description><![CDATA[The painful truth about measuring the ROI of online advertising campaigns is that the process tends to be a bit mind-boggling.  When interpreting results, a few things need to be taken into consideration:  quality of creative, clarity of messaging, size, format, and ad placement on the page.  Impressions, click-throughs, and of course, [...]]]></description>
		<wfw:commentRss>http://www.webadvantage.net/webadblog/direct-branding-the-best-of-both-worlds-1383/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pandora: Music and Advertising Happily Married &#124; ClickZ Rewind</title>
		<link>http://www.webadvantage.net/webadblog/pandora-music-and-advertising-happily-married-1368</link>
		<comments>http://www.webadvantage.net/webadblog/pandora-music-and-advertising-happily-married-1368#comments</comments>
		<pubDate>Wed, 17 Jun 2009 14:38:08 +0000</pubDate>
		<dc:creator>Hollis Thomases</dc:creator>
				<category><![CDATA[ClickZ Rewind]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[clickz]]></category>
		<category><![CDATA[hollis thomases]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[online media buying]]></category>
		<category><![CDATA[pandora]]></category>

		<guid isPermaLink="false">http://www.webadvantage.net/webadblog/?p=1368</guid>
		<description><![CDATA[If you haven't yet heard of Pandora, you will. It's got Facebook-like word-of-mouth momentum behind it, but unlike some of the other hot Internet platforms (e.g., Twitter), Pandora couldn't be easier to use or understand. Pandora is free, personalized Internet radio. It allows users to create their own radio stations based on songs and artists they like while helping them discover new music. The whole system is ad-supported, so to understand the opportunities, I spoke to Cheryl Lucanegro, VP of advertising sales.]]></description>
		<wfw:commentRss>http://www.webadvantage.net/webadblog/pandora-music-and-advertising-happily-married-1368/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Regional Publishers Must Grow Ad Dollars &#124; ClickZ Rewind</title>
		<link>http://www.webadvantage.net/webadblog/regional-publishers-must-grow-ad-dollars-1363</link>
		<comments>http://www.webadvantage.net/webadblog/regional-publishers-must-grow-ad-dollars-1363#comments</comments>
		<pubDate>Mon, 15 Jun 2009 21:20:06 +0000</pubDate>
		<dc:creator>Hollis Thomases</dc:creator>
				<category><![CDATA[ClickZ Rewind]]></category>
		<category><![CDATA[Local, Geo-Targeted]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[clickz]]></category>
		<category><![CDATA[geo-targeted]]></category>
		<category><![CDATA[hollis thomases]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[print media]]></category>
		<category><![CDATA[publishers]]></category>
		<category><![CDATA[regional]]></category>

		<guid isPermaLink="false">http://www.webadvantage.net/webadblog/?p=1363</guid>
		<description><![CDATA[Despite the innovation and lack of diverse online advertising opportunities, these Web-only entities present a challenge to media buyers: how are we to know they exist, particularly if we and our clients are located outside the region?]]></description>
		<wfw:commentRss>http://www.webadvantage.net/webadblog/regional-publishers-must-grow-ad-dollars-1363/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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