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Find out more hereCan User-Selected Advertising Improve Response Rates?
This article by Hollis originally appeared in ClickZ on January 29, 2008. We’re all familiar with ad-supported content models, and even ad-motivated action models (remember those ghastly surf-for-points companies during the dot-com boom... read more
Retirement Wishes to Google, Yahoo, & Microsoft
Perhaps its the hot hazy lazy days of summer that have some companies feeling as though it’s time to put a few things out to pasture. I’d dedicating this post to recent retirees from the big three. Google AdSense Referrals, to be... read more
Peer39 and Rise of Semantic Advertising
Today, Peer39, a technology company based in NYC, launched a new advertising product, SemanticMatch™ that provides the ability to serve ads based on the meaning of a website page’s content. Unlike contextual targeting which matches ads to... read more
