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• Field Report: Analytics & Advertisers
  Mar 27, 2007 - This article by Hollis originally appeared in ClickZ on October 10, 2006. Last week, I attended Web Side Story’s ActiveInsights (...)
• The Advertising Piggyback Strategy
  Mar 13, 2007 - This article by Hollis originally appeared in ClickZ on September 26, 2006. Yahoo’s launch this week of a new ad (...)
• Destination Marketers Shift Their Digital Spend
  Feb 28, 2007 - This article by Hollis originally appeared in ClickZ on September 12, 2006. I sensed a change might be underway. In (...)
• Rank or Relinquish 2007 Update: How Search Engine Impact Your Bottom Line & Competitive Advantage
  Feb 23, 2007 - For too long, many large corporations have ignored the role of Internet search in their marketing plans. A 2005 (...)
• Google’s Content Network to Offer CPC Pricing for Site Targeted Ads
  Feb 16, 2007 - As reported in MediaPost, next month, Google plans to allow marketers who currently buy display ads on a cost-per-thousand impression (...)
• Are Advertisers Brave Enough for Social Media?
  Feb 15, 2007 - This article by Hollis originally appeared in ClickZ on August 29, 2006. If you know social media, you’ll understand the (...)
• Marketing Valentine’s Day Through Last Minute & Instant-Purchase Gift Ideas
  Feb 13, 2007 - Listen to a podcast of Web Ad.vantage President, Hollis Thomases, discussing last minute Valentine’s Day gift ideas on WDEL radio. (...)
• Online Retailing Industry 2007 Outlook
  Feb 11, 2007 - The key to successful online retailing is to have top management lead the charge…at least so said JC Penney CEO (...)
• Study Concludes Consumers More Open to Participating in Mobile Marketing Campaigns
  Feb 02, 2007 - The Mobile Marketing Association (MMA) reported key findings of its annual attitude and usage study on mobile marketing effectiveness. The (...)
• The Value of Content-Related Advertising
  Jan 30, 2007 - This article by Hollis originally appeared in ClickZ on August 15, 2006. Online video brings pizzazz and sex appeal to (...)

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