- Training Online Media Buyers
Apr 26, 2006 - This article by Hollis originally appeared in ClickZ on October 25, 2005. Market dollars are shifting and demand for Internet (...) - Rain or Shine, Weather-Triggered Advertising Is Fine
Apr 12, 2006 - This article by Hollis originally appeared in ClickZ on October 11, 2005. I’m an East Coast gal, used to the (...) - Future of Adware Industry - Statement from 180solutions
Apr 07, 2006 - Adware company, 180solutions, has been under fire lately, singled out by the Center for Democracy, which filed a complaint with (...) - Ad/Search Agency Convergence
Mar 29, 2006 - This article by Hollis originally appeared in ClickZ on September 27, 2005. When is an online ad agency not an (...) - The Rise of CPA Ad Networks
Mar 15, 2006 - This article by Hollis originally appeared in ClickZ on September 3rd, 2005. Online advertising is on the rise. With big-brand (...) - Prepare for Holiday 2005, Part 2: Online Advertising Opportunities
Mar 03, 2006 - This article by Hollis originally appeared in ClickZ on August 30th, 2005. As I stated in part one of this (...) - Prepare for Holiday 2005, Part 1: Comparison Shopping Search Engines
Feb 15, 2006 - This article by Hollis originally appeared in Click Z on August 16, 2005. Too early to be talking about the (...) - Rank or Relinquish: Search Impacts Your Bottom Line
Feb 03, 2006 - This article by Hollis originally appeared in Business Week’s October 2, 2005 issue. For too long, many large corporations have (...) - Online Media Buyers Role in Strategy
Feb 01, 2006 - This article originally appeared in Click Z on August 2, 2005. While conducting interviews for “Comparing Media Planning Tools,” I (...) - Comparing Media Planning Tools
Jan 17, 2006 - This article by Hollis originally appeared in ClickZ on July 19, 2005. Online media buyers now have another media planning (...)
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Internet Business Forum
Find out more hereOlympics Ad Spend Not Quite Gold Medal Worthy
Online researchers eMarketer released data on August 22nd that estimated NBC’s Olympics video advertising spend at 5.75million. The Olympics has brought record numbers of site visitors to NBCOlympics.com as well as TV viewers to the network... read more
U.S. Women and the Internet, Part 1
This article by Hollis originally appeared in ClickZ on February 26, 2008. What do women want? Women’s use of the Internet and their online presence is huge, yet I feel the interactive advertising industry has treated online women as... read more
Cuil: Cool or Uncool?
It seems that everybody’s “Googling” these days—but are you “Cuiling” yet? Cuil (pronounced “cool”) is a new search engine developed by former Google engineer and search architect Anna Patterson and her husband Tom Costello (a former... read more
