- Surveying Agencies About Online Video Advertising
Dec 20, 2006 - This article by Hollis originally appeared in ClickZ on June 20, 2006. I’m feeling quite bombarded these days with daily (...) - What Agencies Need to Know About Local
Dec 06, 2006 - This article by Hollis was originally written for ClickZ on May 23, 2006. Maybe it’s just us, but our agency (...) - Site Hosting Advice from Internet Marketing Experts
Nov 29, 2006 - So you’ve built a user-friendly, well-designed website and have optimized for organic search engine rankings. Traffic is building and now (...) - Black Friday, Cyber Monday and eDay
Nov 24, 2006 - Many people started (or finished up if they’re extremely organized) holiday shopping today. The day after Thanksgiving is known as (...) - Retargeting Gains Traction, Part 2
Nov 22, 2006 - This article was written by Hollis for ClickZ on May 9, 2006. In Part 1 of this series, we reviewed (...) - Yahoo! Hones Its Social Skills
Nov 17, 2006 - Following a string of social media site purchases including Flickr, JumpCut, UpComing.org, WebJay, Blo.gs and, of course, Delicious, Yahoo! just (...) - Ad:Tech NY 2006 - A Look in Hindsight
Nov 14, 2006 - Based on the volume of email solicitations I received for ad:tech press briefings, I could have easily predicted the Day (...) - Yahoo PPC Upgrade FAQs Addressed
Nov 09, 2006 - For anyone participating in Yahoo Search Marketing paid search (PPC) program, the “Panama” upgrade to Yahoo’s new system is imminently (...) - Retargeting Gains Traction, Part 1
Nov 08, 2006 - This article by Hollis originally appeared in ClickZ on April 25, 2006. Re-targeting (also called re-marketing or re-messaging) involves cookie-ing (...) - MarketingSherpa Acquired by MEC Lab Groups
Nov 03, 2006 - Anne Holland, founder and president of MarketingSherpa, has announced that her company is being acquired by MEC Lab Groups of (...)
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Internet Business Forum
Find out more hereGoogle Knol: The First Real Challenge to Wikipedia?
In the search landscape, Wikipedia has been dominating first page search results on practically any subject for years, and continues to be one of the most authoritative “go to” sites for research and quick fact checking. However, the collective... read more
Solutions for Yahoo (Besides Microsoft’s Money)
This article by Hollis originally appeared in ClickZ on February 12, 2008. Last week, I dealt with the sad occurrence of my father-in-law’s passing. The funeral brought together people from throughout the country because in addition to his... read more
Can User-Selected Advertising Improve Response Rates?
This article by Hollis originally appeared in ClickZ on January 29, 2008. We’re all familiar with ad-supported content models, and even ad-motivated action models (remember those ghastly surf-for-points companies during the dot-com boom... read more
