- Is “Advertorial” a Four Letter Word- Part 2
Dec 20, 2005 - This article by Hollis originally appeared in ClickZ on June 21, 2005. Part one of this series examined the seeming (...) - Is “Advertorial” a Four Letter Word- Part 1
Dec 06, 2005 - This article by Hollis originally appeared in Click Z on June 7, 2005. I support content as an online advertising (...) - Holiday 2005 Online Shopping Resources
Nov 27, 2005 - Comparison Shopping Search Engines: Shopping.com Shopzilla NexTag PriceGrabber Yahoo Shopping AOL Shopping MSN Shopping Froogle MySimon PriceRunner Helpful Use & (...) - Travel, Tourism & Hospitality - The Challenges of Online Marketing, Tracking, & Measuring ROI
Sep 17, 2005 - The travel industry is quickly recognizing that building a web site with a reservation booking engine is simply not enough. (...) - The Incredible Disappearing Web Ads
May 24, 2005 - First came adware, sparking online publishers’ ire for its ability to deliver competitive ads next to or on top of (...) - Travel Industry Cold-Shoulders Metasearch
May 10, 2005 - At the recent TravelCom conference in New York, I was surprised how little attention was paid to online marketing. Though (...) - Random Musings on 10 Years of Online Advertising
Apr 26, 2005 - Last week, DoubleClick released a study, “The Decade in Online Advertising, 1994-2004.” This “milestone” paper and other recent online advertising (...) - Prepping Online Advertising Newbies
Apr 12, 2005 - Online advertising is experiencing a resurgence. Though I’m grateful when new business comes my way, more than ever I feel (...) - Half of Online Media Buyers Don’t Like Media Reps
Mar 29, 2005 - Do you often find yourself wondering, “I have money to spend. Why won’t anyone get back to me?” For those (...) - Contextual Advertising With the Advertiser in Control
Mar 15, 2005 - A session at the recent Search Engine Strategies (SES) conference was “Dealing With Contextual & Other Non-Search Ads.” In it, (...)
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Find out more hereCan User-Selected Advertising Improve Response Rates?
This article by Hollis originally appeared in ClickZ on January 29, 2008. We’re all familiar with ad-supported content models, and even ad-motivated action models (remember those ghastly surf-for-points companies during the dot-com boom... read more
Retirement Wishes to Google, Yahoo, & Microsoft
Perhaps its the hot hazy lazy days of summer that have some companies feeling as though it’s time to put a few things out to pasture. I’d dedicating this post to recent retirees from the big three. Google AdSense Referrals, to be... read more
Peer39 and Rise of Semantic Advertising
Today, Peer39, a technology company based in NYC, launched a new advertising product, SemanticMatch™ that provides the ability to serve ads based on the meaning of a website page’s content. Unlike contextual targeting which matches ads to... read more
