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• Is “Advertorial” a Four Letter Word- Part 2
  Dec 20, 2005 - This article by Hollis originally appeared in ClickZ on June 21, 2005. Part one of this series examined the seeming (...)
• Is “Advertorial” a Four Letter Word- Part 1
  Dec 06, 2005 - This article by Hollis originally appeared in Click Z on June 7, 2005. I support content as an online advertising (...)
• Travel, Tourism & Hospitality – The Challenges of Online Marketing, Tracking, & Measuring ROI
  Sep 17, 2005 - The travel industry is quickly recognizing that building a web site with a reservation booking engine is simply not enough. (...)
• The Incredible Disappearing Web Ads
  May 24, 2005 - First came adware, sparking online publishers’ ire for its ability to deliver competitive ads next to or on top of (...)
• Travel Industry Cold-Shoulders Metasearch
  May 10, 2005 - At the recent TravelCom conference in New York, I was surprised how little attention was paid to online marketing. Though (...)
• Random Musings on 10 Years of Online Advertising
  Apr 26, 2005 - Last week, DoubleClick released a study, “The Decade in Online Advertising, 1994-2004.” This “milestone” paper and other recent online advertising (...)
• Prepping Online Advertising Newbies
  Apr 12, 2005 - Online advertising is experiencing a resurgence. Though I’m grateful when new business comes my way, more than ever I feel (...)
• Half of Online Media Buyers Don’t Like Media Reps
  Mar 29, 2005 - Do you often find yourself wondering, “I have money to spend. Why won’t anyone get back to me?” For those (...)
• Contextual Advertising With the Advertiser in Control
  Mar 15, 2005 - A session at the recent Search Engine Strategies (SES) conference was “Dealing With Contextual & Other Non-Search Ads.” In it, (...)
• Why Search Engine Wars Are Good for Advertisers
  Mar 01, 2005 - I knew it was going to happen and it did, last Sunday night. I sat on my sofa, watching one (...)

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