- Overture Tops Google Search Index
Aug 22, 2003 - Overture Services, Inc., a commercial search service, today announced the launch of the world’s largest search index of approximately 3.2 (...) - Google AdSense Adds New Text Ad Formats
Aug 21, 2003 - Google Adsense has developed two new advertising formats for the publishers of its text ad network. Previously, publishers were limited (...) - Sobig Email Virus Biggest in History
Aug 20, 2003 - Received any emails lately marked “re:information” or “re: Wicked ScreenSaver”? Then chances are that you are one of the millions (...) - Blackout and Virus Cannot Knockout Internet
Aug 18, 2003 - Last week’s blackout not only tested the nation’s power grids and Wall Street, but also put a big test on (...) - “Scumware” and Contextual Targeting
Aug 14, 2003 - The term “contextual targeting” is one of the hottest buzzwords of 2003. Contextual targeting can be anything from syndicated search (...) - MSBlast (LovSan) Virus Attacks - Steps to Prevent and Kill the Virus
Aug 13, 2003 - From the AP Wires- A “webworm” virus that was the subject of urgent US government and industry warnings has spread (...) - LovSan Virus Targets Microsoft and Bill Gates
Aug 13, 2003 - From the AP Wires- A “webworm” virus that was the subject of urgent US government and industry warnings has spread (...) - Study Shows 17% of Opt-In Email is Blocked By ISP’s
Aug 12, 2003 - This study reinforces the predictions and observations that WebAdvantage.net has been making in terms of the threat that irresponsible Spam (...) - Challenge Response Email Filtering- The Answer to the Spam Problem
Jul 31, 2003 - The White House’s recent announcement that the Exectutive Branch of the U.S. Government would be implementing a method of spam (...) - Google and Switchboard Strike AdSense Deal
Jul 18, 2003 - Switchboard To Integrate Relevant Content-Targeted Advertising Into Local Search With Google AdSense Switchboard Incorporated, an online yellow pages portal, today (...)
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Internet Business Forum
Find out more herePsychographically Targeted Web Advertising
By and large, online advertising has thus far confounded big-brand advertisers to date. With Internet usage only growing, large brands want to exploit the Internet on a similar mass scale that they do offline, but budget allocations haven't yet... read more
U.S. Women and the Internet, Part 2
In my last column, I reviewed how U.S. women currently consume the Internet and, in particular, various online ads. Let's delve a little deeper. Separate studies by Starcom/Tacoda and JupiterResearch/Ipsos show that both men and women click on... read more
Death Does Not Become Your Ad: When Run-of-Network Campaigns Go Awry
It’s unfortunate enough that violence, gloomy economic forecasts and natural disasters now make up our everyday news, but when you’re an unlucky advertiser whose online ad happens to get placed next to such content, chances are, no... read more
