- Google Buys Sprinks from PRIMEDIA
Oct 24, 2003 - Google Aquires Sprinks Advertising Google, the Internet’s most popular search engine, has reached an advertising agreement with PRIMEDIA’s About.com where (...) - Google IPO is Good News
Oct 24, 2003 - According to numerous reports, Google has contacted investment banks about an initial public offering (IPO) that could value the company (...) - US Senate Approves Antispam Bill
Oct 23, 2003 - The U.S. Senate voted Wednesday to punish deceptive spammers and to set up a “do not spam” registry. Internet spammers (...) - Localized Search - Searching by Geography
Oct 23, 2003 - As more and more brick and mortar businesses market themselves online, search engines (”gateways to the Internet”) have reacted by (...) - Presidential Candidates Turn to Blogs
Oct 21, 2003 - The use of blogs is transforming the way presidential campaigns communicate, according to a report released today by Johns Hopkins (...) - AOL and Apple Partner for iTunes
Oct 17, 2003 - Apple and America Online, Inc., the world’s leading interactive services company, today announced an alliance to provide instant, one-click registration (...) - AOL to Add Video Spots to Instant Messaging
Oct 17, 2003 - It has been reported that AOL will introduce 120×60 video ad spots in its AOL Instant Messenger (AIM) Buddy List (...) - Overture and MSN Extend Search Deal
Oct 17, 2003 - Overture Services, Inc. today announced it has extended its search distribution relationship with Microsoft Corp. in the United States and (...) - VeriSign to Sell Network Solutions
Oct 16, 2003 - VeriSign, Inc, today announced it has signed a definitive agreement to sell the Network Solutions business unit to Pivotal Private (...) - Basic Promotion for Blogs
Oct 14, 2003 - There’s a whole new world out there for people who are using a blog for their business or news publishing. (...)
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Internet Business Forum
Find out more herePsychographically Targeted Web Advertising
By and large, online advertising has thus far confounded big-brand advertisers to date. With Internet usage only growing, large brands want to exploit the Internet on a similar mass scale that they do offline, but budget allocations haven't yet... read more
U.S. Women and the Internet, Part 2
In my last column, I reviewed how U.S. women currently consume the Internet and, in particular, various online ads. Let's delve a little deeper. Separate studies by Starcom/Tacoda and JupiterResearch/Ipsos show that both men and women click on... read more
Death Does Not Become Your Ad: When Run-of-Network Campaigns Go Awry
It’s unfortunate enough that violence, gloomy economic forecasts and natural disasters now make up our everyday news, but when you’re an unlucky advertiser whose online ad happens to get placed next to such content, chances are, no... read more
