- Lycos Sues Overture
Nov 05, 2003 - Lycos Sues Overture over Contract Lycos Inc. filed suit against paid search publisher Overture, now owned by Yahoo, and has (...) - Ask Jeeves Adds Smart Shopping Search
Nov 04, 2003 - Ask Jeeves, Inc. today announced the addition of Smart Search(SM) for Products to Ask.com, the latest in a series of (...) - AOL Search Shows Best Conversion Rates
Nov 04, 2003 - In an independent study of millions of shopper referrals from search engines, WebSideStory, Inc. today announced that AOL’s search service (...) - Microsoft to Purchase Google?
Oct 31, 2003 - Microsoft, the mammoth Internet and Windows monster, has reportedly been looking into purchasing or merging Google, the Internet’s most popular (...) - Ironman Triathlon Breaks Internet Records
Oct 31, 2003 - The Ironman Triathlon became the more watched single-day Internet sporting event via streamed media, beating baseball, football and other events. (...) - Nigerian Email Scammer Arrested
Oct 31, 2003 - The Nigerian email spammer scammer has been arrested. According to numerous reports, a 39-year-old Sydney man will face court court (...) - Amazon Book Search Drives Sales
Oct 31, 2003 - Amazon.com today announced the initial results of its new feature, Search Inside the Book, which launched on October 23. In (...) - Overture Tops Google in Paid Listings Study
Oct 30, 2003 - Study Shows Overture Topping Google in Paid Search Jupiter Research, a division of Jupitermedia Corporation, today announced the results of (...) - Later Gator! Gator’s New Name
Oct 30, 2003 - Gator Changes Name to Claria Gator, the controversial AdWare company that earlier in the month sued to have the label (...) - Amazon Launches Book Content Search
Oct 28, 2003 - Amazon’s Search Inside the Book Amazon.com today announced the launch of its latest innovation, Search Inside the Book. This is (...)
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Internet Business Forum
Find out more herePsychographically Targeted Web Advertising
By and large, online advertising has thus far confounded big-brand advertisers to date. With Internet usage only growing, large brands want to exploit the Internet on a similar mass scale that they do offline, but budget allocations haven't yet... read more
U.S. Women and the Internet, Part 2
In my last column, I reviewed how U.S. women currently consume the Internet and, in particular, various online ads. Let's delve a little deeper. Separate studies by Starcom/Tacoda and JupiterResearch/Ipsos show that both men and women click on... read more
Death Does Not Become Your Ad: When Run-of-Network Campaigns Go Awry
It’s unfortunate enough that violence, gloomy economic forecasts and natural disasters now make up our everyday news, but when you’re an unlucky advertiser whose online ad happens to get placed next to such content, chances are, no... read more
