- Advertisers (Finally) Turn To Online TV Commercials
Mar 21, 2002 - Television commercials have been the 800 lb. gorilla of the creative advertising world for fifty years. There are a number (...) - Benefits of an Online Press Room
Mar 14, 2002 - EDITOR’S NOTE: The recent termination of all @home.com email addresses have left some folks scrambling to alert others to the (...) - Saving Your Ads As They Appear Online
Mar 07, 2002 - So you’re running an online ad campaign. With all the hype surrounding online ad measurement, sometimes one of the things (...) - Online Customer Acquisition: Moving Closer to Smarter Spending
Feb 28, 2002 - Editor’s Note: This week’s tip is courtesy of Jeff Molander, President of Molander & Associates.As a consultant, I’m often asked, (...) - What Site Traffic Reports Reveal to the Marketer
Feb 21, 2002 - “Traffic,” the commonly used collective term to describe web site visitors, is often the first thing an online company looks (...) - Revisiting the Banner
Feb 14, 2002 - As we move into 2002, some industry analysts are beginning to predict positive trends again for online advertising. As consolidation (...) - Managing Successful Marketing Projects
Feb 07, 2002 - EDITOR’S NOTE: Our long-awaited ebook is FINALLY available for sale! “eMarketing Made Simple” is chock full of well-organized, helpful Internet (...) - Online Research Shortcuts - Gathering Industry Information
Jan 31, 2002 - EDITOR’S NOTE: This week’s tip is courtesy of Wendy Scherer of Scherer Cybrarian. One of the great things about the (...) - Exit Exchanges
Jan 24, 2002 - Two weeks ago our newsletter profiled banner exchanges. This week we’re taking a look at another system, exit exchanges, (...) - Online Surveys - Avoiding the Pitfalls
Jan 17, 2002 - Online surveys are a fantastic way to get quality feedback from the people who matter most: your prospects and customers. (...)
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Internet Business Forum
Find out more herePsychographically Targeted Web Advertising
By and large, online advertising has thus far confounded big-brand advertisers to date. With Internet usage only growing, large brands want to exploit the Internet on a similar mass scale that they do offline, but budget allocations haven't yet... read more
U.S. Women and the Internet, Part 2
In my last column, I reviewed how U.S. women currently consume the Internet and, in particular, various online ads. Let's delve a little deeper. Separate studies by Starcom/Tacoda and JupiterResearch/Ipsos show that both men and women click on... read more
Death Does Not Become Your Ad: When Run-of-Network Campaigns Go Awry
It’s unfortunate enough that violence, gloomy economic forecasts and natural disasters now make up our everyday news, but when you’re an unlucky advertiser whose online ad happens to get placed next to such content, chances are, no... read more
