- Web Site Marketing on a Shoestring Budget
Feb 17, 2000 - For all of you out there who have little to spend, but who are willing to spend a little elbow (...) - What is a Cookie?
Feb 10, 2000 - To Internet newcomers, cookies may simply conjure up images of sweet little biscuit treats that get eaten. In the Internet (...) - Building An Online Following- Loyalty in Cyberspace
Feb 07, 2000 - I can’t tell you how much it irks me when folks talk about their web site traffic in terms of (...) - Email Sig Lines Are Critical
Feb 02, 2000 - (Editor’s note: This week’s marketing tip is brought to you by an Internet colleague of mine, Judy Vorfeld. Thanks for (...) - Privacy Policies - The Watching Goes Both Ways!
Jan 26, 2000 - Before I lose you on the intro to privacy policies (for those on the list who don’t have a clear (...) - Fat Brain
Jan 21, 2000 - Besides having a great name you gotta love, FatBrain.com not only gives you an opportunity to market yourself and your (...) - Managing Your Email Lists
Jan 12, 2000 - A well-populated email database is a highly regarded Internet marketing tool and can be a driving force in having past (...) - An Internet Marketers Wishes for a New Year
Jan 05, 2000 - Yep, another year has come and gone, and we?re all patting ourselves on the back for making it through the (...) - Multi-Searching
Jan 04, 2000 - Hello, and welcome to the new year! Here’s a statistic that ought to blow you away: Every single second, 25 (...)
back to top
Subscribe to our blog RSSPragmatic, professional advice with no hidden agenda.
Internet Business Forum
Find out more herePsychographically Targeted Web Advertising
By and large, online advertising has thus far confounded big-brand advertisers to date. With Internet usage only growing, large brands want to exploit the Internet on a similar mass scale that they do offline, but budget allocations haven't yet... read more
U.S. Women and the Internet, Part 2
In my last column, I reviewed how U.S. women currently consume the Internet and, in particular, various online ads. Let's delve a little deeper. Separate studies by Starcom/Tacoda and JupiterResearch/Ipsos show that both men and women click on... read more
Death Does Not Become Your Ad: When Run-of-Network Campaigns Go Awry
It’s unfortunate enough that violence, gloomy economic forecasts and natural disasters now make up our everyday news, but when you’re an unlucky advertiser whose online ad happens to get placed next to such content, chances are, no... read more
