- Keeping An Eye On Your Dot-Competition
Oct 13, 2000 - A clever marketer always wants to know what one’s competition is doing. Luckily, the Internet makes this easier than (...) - Writing for the Web
Oct 05, 2000 - EDITOR’S NOTE: Before I begin this week’s tip, I’d like to thank all our loyal, wonderful readers. Each week, at (...) - Mastering Your Domain
Sep 28, 2000 - If you’re receiving this newsletter, chances are that you already have gone through the process of registering a domain name, (...) - What FAQs Reveal About Online Customer Service
Sep 25, 2000 - Jerry McGuire’s “Show me the money!” line is to movies what “Show me the information!” ought to be to the (...) - Marketing Through Newsgroups
Sep 21, 2000 - Two advanced warnings accompany this week’s marketing tip: 1) The resources we will be providing you can lead to all (...) - Web Based Bookmark Managers
Sep 14, 2000 - There are few Internet-speak terms that are as widely understood as the term, “bookmark.” Want to remember a site and (...) - Pop-Up Types
Sep 06, 2000 - EDITOR’S NOTE: This week’s tip is provided to us by Media Magazine editor, Masha Geller. Masha has written such a (...) - Email Marketing Do’s & Don’ts
Sep 01, 2000 - Although not new, every business now seems anxious to jump on the email marketing bandwagon. Email marketing is great because, (...) - Writing Internet Marketing Plans
Aug 30, 2000 - As Internet marketers, you can imagine that we spend a good deal of time developing strategies. We typically do so (...) - The Hunger Site- An Internet Marketing Case Study
Aug 24, 2000 - [Today's tip was specially-written by Web Ad.vantage's own Loren Baker. Thanks Loren!] Way back on June 1st, 1999, a (...)
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Internet Business Forum
Find out more herePsychographically Targeted Web Advertising
By and large, online advertising has thus far confounded big-brand advertisers to date. With Internet usage only growing, large brands want to exploit the Internet on a similar mass scale that they do offline, but budget allocations haven't yet... read more
U.S. Women and the Internet, Part 2
In my last column, I reviewed how U.S. women currently consume the Internet and, in particular, various online ads. Let's delve a little deeper. Separate studies by Starcom/Tacoda and JupiterResearch/Ipsos show that both men and women click on... read more
Death Does Not Become Your Ad: When Run-of-Network Campaigns Go Awry
It’s unfortunate enough that violence, gloomy economic forecasts and natural disasters now make up our everyday news, but when you’re an unlucky advertiser whose online ad happens to get placed next to such content, chances are, no... read more
