- Building Your Corporate Internet Presence Starts From Within
Aug 11, 1999 - Does your company have a web site? Great! Now, how many people in the company know the answers (...) - Why You Should NOT Link To A Reseller Site
Aug 11, 1999 - When you act as a reseller or agent for another company, which means that you receive commission for getting customer (...) - Volunteer!
Aug 03, 1999 - So, you’ve taken a lot of time to get to where you are. You’ve had to learn a lot, along (...) - Useful Free Offers
Jul 27, 1999 - The value of the word “FREE!” in marketing has still not lost its touch. In fact, with the Internet, you (...) - Anti-Spam: Opt-Ins are Email Alternatives
Jul 26, 1999 - The latest buzz word in the Internet marketing industry is the notion of “permission marketing,” made famous by YoYoDyne founder, (...) - WOW! An Online Marketing Plan in a Jiffy!
Jul 20, 1999 - Where many people fail in their online marketing efforts is that they do not have a regular routine to follow. (...) - Marketing Can Make or Break Your Web Site
Jul 19, 1999 - Let’s face it. The World Wide Web, for all the glorified opportunities it presents, is still no “Field of Dreams.” (...) - Marketing Mess Ups
Jul 15, 1999 - This week’s marketing tip is more of a fanciful example of how you always need to consider your audience, particularly (...) - Affiliate Programs
Jul 08, 1999 - Have you heard of Affiliate (a.k.a. “Associate”) Programs as a way to market your web site? Well, you probably know (...) - HotSheet
Jun 29, 1999 - HotSheet.com bills itself as “The Easy Way to the Best of the Web,” and indeed it is. HotSheet is a (...)
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Internet Business Forum
Find out more herePsychographically Targeted Web Advertising
By and large, online advertising has thus far confounded big-brand advertisers to date. With Internet usage only growing, large brands want to exploit the Internet on a similar mass scale that they do offline, but budget allocations haven't yet... read more
U.S. Women and the Internet, Part 2
In my last column, I reviewed how U.S. women currently consume the Internet and, in particular, various online ads. Let's delve a little deeper. Separate studies by Starcom/Tacoda and JupiterResearch/Ipsos show that both men and women click on... read more
Death Does Not Become Your Ad: When Run-of-Network Campaigns Go Awry
It’s unfortunate enough that violence, gloomy economic forecasts and natural disasters now make up our everyday news, but when you’re an unlucky advertiser whose online ad happens to get placed next to such content, chances are, no... read more
