Tracking & Web Analytics

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• The “Hired Gun”: Why Hiring an Online Marketing Agency to Audit Your Website Makes Sense
  Aug 27, 2010 -
• Upgrading to Google Analytics Asynchronous Tracking
  Aug 17, 2010 -
• Our Top 10 Blog Posts of 2010 (So Far!)
  Jul 27, 2010 -
• Are You Afraid to Pull Over and Ask Your Web Analytics for Directions?
  Jul 14, 2010 -
• Data Reporting Tools That Aid Media Planning | ClickZ Rewind
  Jun 30, 2010 -
• How to Prepare for an Online Direct Response Campaign | ClickZ Rewind
  May 21, 2010 -
• How To Set Up Event Tracking in Google Analytics (And Why You Should!)
  Nov 12, 2009 -
• The Problem With Online Media Measurement Tools | ClickZ Rewind
  Nov 10, 2008 - In late February 2008, Google's stock dropped 4 percent in one day after comScore released data suggesting the search giant's click-through rate on paid search ads was decelerating. comScore claimed that Google's growth rate had dropped from 37 percent in October '07 to 0.3 percent in January '08. Soon after, comScore spoke up, pointing out the drop off wasn't a sign of weakening, but instead due to Google's click quality programs. When Google released its 2008 first quarter earnings, it blew away all talk of weakening. Google reported strong click growth of 20 percent year-over-year and revenues of $5.2 billion, up 42 percent year-over-year. (...)
• Google Analytics Data Sharing – Now Optional?
  Mar 13, 2008 -
• Field Report: Analytics & Advertisers
  Mar 27, 2007 -

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