Tracking & Web Analytics

• Google Analytics Data Sharing - Now Optional?
  Mar 13, 2008 - Recently one our our SEO Specialists logged into Google Analytics for a quick peek at our monthly web statistics and (...)
• Field Report: Analytics & Advertisers
  Mar 27, 2007 - This article by Hollis originally appeared in ClickZ on October 10, 2006. Last week, I attended Web Side Story’s ActiveInsights (...)
• Travel, Tourism & Hospitality - The Challenges of Online Marketing, Tracking, & Measuring ROI
  Sep 17, 2005 - The travel industry is quickly recognizing that building a web site with a reservation booking engine is simply not enough. (...)
• Figuring out Web Traffic Analyzers
  Sep 17, 2003 - It’s virtually impossible to gauge the effects of your Internet marketing efforts without regularly analyzing your traffic log statistics (or (...)
• What Site Traffic Reports Reveal to the Marketer
  Feb 21, 2002 - “Traffic,” the commonly used collective term to describe web site visitors, is often the first thing an online company looks (...)
• Tracking Tricks
  Nov 17, 1999 - A surprising number of Internet marketers I speak to don’t have a clue when it comes to tracking their results. (...)
• Deciphering Your Traffic Logs
  Aug 30, 1999 - It’s virtually impossible to gauge the effects of your Internet marketing efforts without regularly analyzing your traffic log statistics (or (...)
• Track ‘Em Down
  Jun 22, 1999 - Much of what we do in Internet marketing starts with the process of deductive reasoning. That is, we try to (...)

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