Tracking & Web Analytics

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• 6 Ugly Scenarios Preventing You from Analyzing Your Online Marketing
  Mar 01, 2013 - Think you have a solid handle on your online marketing analysis thanks to your web analytics? Maybe not so if (...)
• 3 Helpful Tips for Getting the Most out of Google Analytics’ Social Reporting Features
  Jul 27, 2012 -   Google’s addition of Social Reporting features to Google Analytics adds a valuable new layer of data that helps marketers (...)
• CPA Firm’s Director of Business Development Discusses Website Strategy [PODCAST]
  Jul 13, 2012 - Web Ad.vantage CEO Hollis Thomases interviews the Director of Business Development from Glass Jacobson, a Baltimore-area CPA wealth management firm. Listen in as they discuss: Using your website as an active marketing tool and more than just “brochure ware”; What benchmarks and metrics should you use to track progress toward your goals? (...)
• 5 Really Useful (and Free!) Website Audit Tools
  May 25, 2012 -   Because we offer Website Analysis and other critical Audit services, we’re constantly testing out new tools that help us diagnose our (...)
• Google Analytics: 7 Tricks for Smarter Web Analysis
  Mar 30, 2012 - It's time once again to focus on metrics: Better analysis and measurement tools can help you get more out of your digital marketing. You may be using Google Analytics already—but I'm fairly sure you're not getting everything you could be out of it. There are a few lesser-known but super-useful features of Google Analytics that I find most businesses aren't taking advantage of. (...)
• 9 Free Tools to Measure Social Media Sentiment
  Feb 13, 2012 - Welcome to Metrics Monday, a recurring series where I'll cover a particular digital marketing metric each time. I'm kicking things off today with Social Media Sentiment. Do you know what the Web is thinking? If you don't now, you ought to. Use these 9 free tools to measure 'social media sentiment' around your company, your brand, or even your own name. (...)
• Dear Google: We Need Better Google Analytics Features for Agencies
  May 13, 2011 - Dear Google, We love the features and performance of Google Analytics and wholeheartedly recommend it to all of our clients.  (...)
• Your SEO & Web Analytics Questions Answered (#7mktgsins)
  Feb 03, 2011 - Last week, Hollis Thomases gave an encore presentation of her popular webinar The Seven Deadly Sins of Online Marketing for (...)
• The “Hired Gun”: Why Hiring an Online Marketing Agency to Audit Your Website Makes Sense
  Aug 27, 2010 - As the third quarter of the calendar year end approaches, we’re seeing an upward trend in clients and prospects asking (...)
• Upgrading to Google Analytics Asynchronous Tracking
  Aug 17, 2010 - What is Google Analytics Asynchronous Tracking? Google Analytics asynchronous tracking is the latest version of the Google Analytics tracking code (...)

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