Tracking & Web Analytics

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• Google Analytics: 7 Tricks for Smarter Web Analysis
  Mar 30, 2012 - It's time once again to focus on metrics: Better analysis and measurement tools can help you get more out of your digital marketing. You may be using Google Analytics already—but I'm fairly sure you're not getting everything you could be out of it. There are a few lesser-known but super-useful features of Google Analytics that I find most businesses aren't taking advantage of. (...)
• Hot or Not? What the Web Thinks of You
  Feb 13, 2012 - Welcome to Metrics Monday, a recurring series where I'll cover a particular digital marketing metric each time. I'm kicking things off today with Social Media Sentiment. Do you know what the Web is thinking? If you don't now, you ought to. Use these 9 free tools to measure 'social media sentiment' around your company, your brand, or even your own name. (...)
• Dear Google: We Need Better Google Analytics Features for Agencies
  May 13, 2011 - Dear Google, We love the features and performance of Google Analytics and wholeheartedly recommend it to all of our clients.  (...)
• Your SEO & Web Analytics Questions Answered (#7mktgsins)
  Feb 03, 2011 - Last week, Hollis Thomases gave an encore presentation of her popular webinar The Seven Deadly Sins of Online Marketing for (...)
• The “Hired Gun”: Why Hiring an Online Marketing Agency to Audit Your Website Makes Sense
  Aug 27, 2010 - As the third quarter of the calendar year end approaches, we’re seeing an upward trend in clients and prospects asking (...)
• Upgrading to Google Analytics Asynchronous Tracking
  Aug 17, 2010 - What is Google Analytics Asynchronous Tracking? Google Analytics asynchronous tracking is the latest version of the Google Analytics tracking code (...)
• Our Top 10 Blog Posts of 2010 (So Far!)
  Jul 27, 2010 - Here in the Web Ad.vantage blog we like to discuss the latest trends and developments in internet marketing, and we (...)
• Are You Afraid to Pull Over and Ask Your Web Analytics for Directions?
  Jul 14, 2010 - Lewis Carroll once said, “if you don’t know where you are going, any road will get you there.”  For this (...)
• Data Reporting Tools That Aid Media Planning
  Jun 30, 2010 - This article by Hollis originally appeared in ClickZ on June 30, 2009. Media planners, online and off-, base their (...)
• How to Prepare for an Online Direct Response Campaign
  May 21, 2010 - This article by Hollis originally appeared in ClickZ on May 19, 2009. Preparing a direct-response campaign requires analytical thinking. (...)

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