Paid Search / PPC

• Why Reputation Management Is an Important Piece of the Search Marketing Puzzle
  May 28, 2008 - Companies tend to buy into the importance of running PPC Campaigns on the major search engines and they often see (...)
• Google Adsense Scroll Arrows
  Apr 09, 2008 - Another quiet Google change happened on Friday, April 4th. The addition of previous and next arrows on all Google Adsense (...)
• Do Traditional Agencies Still Snub Search?
  Oct 12, 2007 - This article by Hollis originally appeared in ClickZ on April 24, 2007. I’ve been attending the Search Engine Strategies for (...)
• Google’s Top Ad Placement Formula To Change
  Aug 17, 2007 - Google will be changing its top ad placement formula “in the next few weeks”, according to a recent (...)
• Yahoo’s Quality-Based Pricing, Friend or Foe?
  Jun 11, 2007 - Yahoo! recently launched a new feature to their Panama search marketing advertising system. Quality-based pricing, which rolled out (...)
• Destination Marketers Shift Their Digital Spend
  Feb 28, 2007 - This article by Hollis originally appeared in ClickZ on September 12, 2006. I sensed a change might be underway. In (...)
• Why Pay-Per-Call Advertising Needs Ad Agencies
  Aug 04, 2006 - This article by Hollis originally appeared in ClickZ on January 17, 2006. Born into the world of performance-based online marketing (...)
• Click Fraud and How to Deter It
  Nov 18, 2004 - November 18, 2004 by: WebAdvantage.net Internet Marketing News Pay per click (PPC) advertising continues to gain popularity in the online (...)
• Paid Search Increases Internet Advertising Revenue
  Apr 23, 2004 - Internet advertising spending rose 21 percent in 2003 with the help of paid search, according to an Internet Advertising Bureau (...)
• Search Engine Keyword Matching
  Mar 04, 2004 - Search engines seem to be all the rage these days. Internet users want easy accessibility to various sites for shopping, (...)

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