Paid Search / PPC

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• The State of Search, Part 2: Google’s Game-Changing New Features
  Dec 16, 2009 - Google has been very busy.  Last week, we took a closer look at just a few of the many new (...)
• Online Marketers Gearing Up for Black Friday & Cyber Monday
  Nov 03, 2009 - Is your online marketing campaign ready for Black Friday and Cyber Monday? Now that Halloween has come and gone, retailers (...)
• Advertising to Women Offline? Integrate PPC!
  Oct 27, 2009 - October is Breast Cancer Awareness Month and everywhere businesses offline and online are displaying their pink ribbons of support. This (...)
• 2 Ways to Get More Out of Your Back-to-School Search Marketing Campaign
  Jul 24, 2009 - Back to School time has turned into a marketing bonanza for multiple industries now including retail, grocery, fast food, private education, and child care, just to name a few. Here at Web Ad.vantage, it may only be July but we are in the midst of ramping up our annual back-to-school marketing efforts for a few of our clients…which means ever-attentive focus on students, families, and moms, particularly busy working mothers. (...)
• Mini Campaigns Can Lead to Maximum Results
  Jun 26, 2009 - One of the many benefits of paid search is that it has what we like to call “controlled flexibility.”   (...)
• If We Were Google: Our Take on FDA’s Paid Search Regulations
  May 01, 2009 - With a week or so of fallout from the FDA warning letters sent to 14 major pharmaceutical companies, online marketing (...)
• FDA Hits Pharmaceuticals Where it Hurts: Online
  Apr 17, 2009 - When it comes to marketing, Big Pharma has always had a tough row to hoe.  Due to the nature (...)
• Google Adsense Scroll Arrows
  Apr 09, 2008 - Another quiet Google change happened on Friday, April 4th. The addition of previous and next arrows on all Google Adsense (...)
• Do Traditional Agencies Still Snub Search?
  Oct 12, 2007 - This article by Hollis originally appeared in ClickZ on April 24, 2007. I’ve been attending the Search Engine Strategies for (...)
• Google’s Top Ad Placement Formula To Change
  Aug 17, 2007 - Google will be changing its top ad placement formula “in the next few weeks”, according to a recent (...)

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