Search Engine Marketing

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• Yahoo: Bing in a Purple Wrapper?
  Jul 31, 2009 - This week brought us a big news story in the online search world: Microsoft and Yahoo agreed to a 10-year search deal (pending approval). In case you missed it, here are some key takeaways from the announcement: (...)
• 2 Ways to Get More Out of Your Back-to-School Search Marketing Campaign
  Jul 24, 2009 - Back to School time has turned into a marketing bonanza for multiple industries now including retail, grocery, fast food, private education, and child care, just to name a few. Here at Web Ad.vantage, it may only be July but we are in the midst of ramping up our annual back-to-school marketing efforts for a few of our clients…which means ever-attentive focus on students, families, and moms, particularly busy working mothers. (...)
• 5 Things We’ve Learned from Google about Search & the Economy
  Jul 21, 2009 - Last week, Google shared some of what it's seeing as it relates to search, the economy and retails sales. Thought you might find it interesting too: Search volume is actually higher than ever right now. Search audiences are spending more time than ever before researching. They will take up to 15 - 20 minutes trying to locate a specific product or deal that they're looking for. (...)
• Mini Campaigns Can Lead to Maximum Results
  Jun 26, 2009 - One of the many benefits of paid search is that it has what we like to call “controlled flexibility.”   (...)
• If We Were Google: Our Take on FDA’s Paid Search Regulations
  May 01, 2009 - With a week or so of fallout from the FDA warning letters sent to 14 major pharmaceutical companies, online marketing (...)
• FDA Hits Pharmaceuticals Where it Hurts: Online
  Apr 17, 2009 - When it comes to marketing, Big Pharma has always had a tough row to hoe.  Due to the nature (...)
• Why is Google Stingy with Search Results?
  Jan 30, 2009 - When you think of Google, does the phrase “millions and millions of results” come to mind?  Search giant Google, the (...)
• Online Plagiarism: Not the Highest Form of Flattery
  Nov 06, 2008 - One of the biggest and perhaps most frustrating issues facing Web site owners is online plagiarism, which unfortunately runs rampant (...)
• U.S. Women and the Internet, Part 1 | ClickZ Rewind
  Aug 25, 2008 - Women's use of the Internet and their online presence is huge, yet I feel the interactive advertising industry has treated online women as also-rans. Perceptions have run from "They're not as exciting as the youth market" to "They're more comfortable with less technical applications" and "They're creatures of habit" -- and, hence, less buzzworthy. (...)
• Cuil: Cool or Uncool?
  Aug 01, 2008 - It seems that everybody’s “Googling” these days—but are you “Cuiling” yet? Cuil (pronounced “cool”) is a new search engine developed (...)

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