Search Engine Marketing

• Yahoo’s Quality-Based Pricing, Friend or Foe?
  Jun 11, 2007 - Yahoo! recently launched a new feature to their Panama search marketing advertising system. Quality-based pricing, which rolled out (...)
• ASK.com Updates to Image Search
  Jun 08, 2007 - Just last week I went Face to Face With Image Search and just as it always seems to (...)
• Face To Face With Image Search
  Jun 01, 2007 - Google is always experimenting. That’s a fact. Since purchasing Riya back in November of 2005, everyone’s been expecting (...)
• Google Search Goes Universal
  May 29, 2007 - Recently Google announced that it’s ready to move towards a universal search model. A universal search feature, which (...)
• Destination Marketers Shift Their Digital Spend
  Feb 28, 2007 - This article by Hollis originally appeared in ClickZ on September 12, 2006. I sensed a change might be underway. In (...)
• SEM and Online Advertising Symbiosis
  Sep 26, 2006 - Why work your way to the top of the heap when you can buy your way there? Sure, Google’s got (...)
• Why Pay-Per-Call Advertising Needs Ad Agencies
  Aug 04, 2006 - This article by Hollis originally appeared in ClickZ on January 17, 2006. Born into the world of performance-based online marketing (...)
• Why and How a Press Release Should be Search Optimized
  Jul 05, 2006 - This article by Hollis originally appeared in DM News’s 2006 Essential Guide to Search Engine Marketing. On the Internet, press (...)
• Cautionary Measures For Leveraging Content For SEO
  Feb 17, 2005 - As search engines become more sophisticated, the methods of keeping pace in order to achieve top rankings must also constantly (...)
• Click Fraud and How to Deter It
  Nov 18, 2004 - November 18, 2004 by: WebAdvantage.net Internet Marketing News Pay per click (PPC) advertising continues to gain popularity in the online (...)

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