Organic Search
- Destination Marketers Shift Their Digital Spend
Feb 28, 2007 - This article by Hollis originally appeared in ClickZ on September 12, 2006. I sensed a change might be underway. In (...) - SEM and Online Advertising Symbiosis
Sep 26, 2006 - Why work your way to the top of the heap when you can buy your way there? Sure, Google’s got (...) - Why and How a Press Release Should be Search Optimized
Jul 05, 2006 - This article by Hollis originally appeared in DM News’s 2006 Essential Guide to Search Engine Marketing. On the Internet, press (...) - Cautionary Measures For Leveraging Content For SEO
Feb 17, 2005 - As search engines become more sophisticated, the methods of keeping pace in order to achieve top rankings must also constantly (...) - Is Your Search Engine Optimized Content Working?
May 05, 2004 - In the past, most savvy website owners recognized the value of strong, compelling content; they appreciated the importance of copy (...) - SEO for Secure Server Pages and Dynamic URLs
Apr 16, 2004 - Search engines do have the ability to spider secure-server-hosted pages, but often these pages require either that a visitor fill (...) - Popularity of Search Engines Continues to Grow
Feb 23, 2004 - January was a popular month for the major search engines. In a study released today, Nielsen/NetRatings reported that 39 percent (...) - How Search Engines Treat Similar Terms
Jan 23, 2003 - Search engine optimization (SEO) has become a more complex and complicated task since we first began discussing it back in (...) - Emarketing On A Shoestring Budget
Jul 25, 2002 - Businesses large and small have embraced the Web as a place to have a presence. Fewer, however, have really figured (...) - Three Steps To Making A Good First Impression - Getting Site Visitors Ain’t Worth Nothin’…
Dec 13, 2001 - Editor’s Note: This week’s tip is courtesy of Searchhound. FACT: More than 80% of Internet users find what they are (...)
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Internet Business Forum
Find out more hereOlympics Ad Spend Not Quite Gold Medal Worthy
Online researchers eMarketer released data on August 22nd that estimated NBC’s Olympics video advertising spend at 5.75million. The Olympics has brought record numbers of site visitors to NBCOlympics.com as well as TV viewers to the network... read more
U.S. Women and the Internet, Part 1
This article by Hollis originally appeared in ClickZ on February 26, 2008. What do women want? Women’s use of the Internet and their online presence is huge, yet I feel the interactive advertising industry has treated online women as... read more
Cuil: Cool or Uncool?
It seems that everybody’s “Googling” these days—but are you “Cuiling” yet? Cuil (pronounced “cool”) is a new search engine developed by former Google engineer and search architect Anna Patterson and her husband Tom Costello (a former... read more

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