Search Engine Marketing

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• The State of Search, Part 2: Google’s Game-Changing New Features
  Dec 16, 2009 - Google has been very busy.  Last week, we took a closer look at just a few of the many new (...)
• The State of Search, Part 1: Google’s Game-Changing New Features
  Dec 09, 2009 - It’s an exciting time to be a search marketer. Over the past week, Google has launched a number of useful (...)
• Getting SEO Cold Calls? 5 Questions You Should Ask Vendors During Your SEO RFP Process
  Nov 24, 2009 - This week’s blog post is contributed by Shannon Rogers, Senior New Business Executive at Web Ad.vantage (and all-around nice guy!) (...)
• Online Marketers Gearing Up for Black Friday & Cyber Monday
  Nov 03, 2009 - Is your online marketing campaign ready for Black Friday and Cyber Monday? Now that Halloween has come and gone, retailers (...)
• Advertising to Women Offline? Integrate PPC!
  Oct 27, 2009 - October is Breast Cancer Awareness Month and everywhere businesses offline and online are displaying their pink ribbons of support. This (...)
• 5 Useful Video Optimization Tips for SEO
  Oct 06, 2009 - A few weeks ago, we posted a popular item titled “What SEO is Not.”  This post will focus on the (...)
• What SEO is Not
  Sep 04, 2009 - There are many descriptions of search engine optimization (SEO), the benefits of SEO and why it is so important for (...)
• Yahoo: Bing in a Purple Wrapper?
  Jul 31, 2009 - This week brought us a big news story in the online search world: Microsoft and Yahoo agreed to a 10-year search deal (pending approval). In case you missed it, here are some key takeaways from the announcement: (...)
• 2 Ways to Get More Out of Your Back-to-School Search Marketing Campaign
  Jul 24, 2009 - Back to School time has turned into a marketing bonanza for multiple industries now including retail, grocery, fast food, private education, and child care, just to name a few. Here at Web Ad.vantage, it may only be July but we are in the midst of ramping up our annual back-to-school marketing efforts for a few of our clients…which means ever-attentive focus on students, families, and moms, particularly busy working mothers. (...)
• 5 Things We’ve Learned from Google about Search & the Economy
  Jul 21, 2009 - Last week, Google shared some of what it's seeing as it relates to search, the economy and retails sales. Thought you might find it interesting too: Search volume is actually higher than ever right now. Search audiences are spending more time than ever before researching. They will take up to 15 - 20 minutes trying to locate a specific product or deal that they're looking for. (...)

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