President's Thoughts

Ode to a Social Media “Expert”
Jan 22, 2010 - Last month, Mashable pointed out that there are 15,740 people on Twitter claiming to be Social Media “Experts.” Hollis (...)
Hollis Thomases to “Write the Book” on Twitter Marketing
Jun 24, 2009 - I was a skeptic when Twitter first came out -- I didn’t want to jump on yet another “social networking site” bandwagon (which, in fact, I don’t think Twitter should be categorized as, as I contend in the book) and certainly not one that seemed as banal as Twitter. As I do with everything else, I watched, read, listened and let the facts persuade me. I’m a pragmatist. What I came to realize is that Twitter is an amazing marketing tool, and one that deserves the attention it’s receiving. Twitter is so many digital tools wrapped up in one, it really cannot be overlooked in today’s online marketer’s arsenal. (...)