Online Advertising

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• Online Media Buyers Role in Strategy
  Feb 01, 2006 - This article originally appeared in Click Z on August 2, 2005. While conducting interviews for “Comparing Media Planning Tools,” I (...)
• Comparing Media Planning Tools
  Jan 17, 2006 - This article by Hollis originally appeared in ClickZ on July 19, 2005. Online media buyers now have another media planning (...)
• Is “Advertorial” a Four Letter Word- Part 2
  Dec 20, 2005 - This article by Hollis originally appeared in ClickZ on June 21, 2005. Part one of this series examined the seeming (...)
• Is “Advertorial” a Four Letter Word- Part 1
  Dec 06, 2005 - This article by Hollis originally appeared in Click Z on June 7, 2005. I support content as an online advertising (...)
• The Incredible Disappearing Web Ads
  May 24, 2005 - First came adware, sparking online publishers’ ire for its ability to deliver competitive ads next to or on top of (...)
• Random Musings on 10 Years of Online Advertising
  Apr 26, 2005 - Last week, DoubleClick released a study, “The Decade in Online Advertising, 1994-2004.” This “milestone” paper and other recent online advertising (...)
• Half of Online Media Buyers Don’t Like Media Reps
  Mar 29, 2005 - Do you often find yourself wondering, “I have money to spend. Why won’t anyone get back to me?” For those (...)
• Contextual Advertising With the Advertiser in Control
  Mar 15, 2005 - A session at the recent Search Engine Strategies (SES) conference was “Dealing With Contextual & Other Non-Search Ads.” In it, (...)
• Achieve Media Goals Without Reviled Ad Techniques
  Jan 18, 2005 - I offered an alternative opinion to Jakob Nielsen’s “The Most Hated Ad Techniques” last column. Feedback ranged from support to (...)
• Rebuking the Most Hated Advertising Techniques
  Jan 04, 2005 - In early December, Jakob Nielsen posted an article, and his opinions, regarding research on how users perceive online advertising. He (...)

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