Online Advertising

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• Online Customer Acquisition: Lessons Learned | ClickZ Rewind
  Oct 20, 2008 - I've just returned from the industry's newest conference, LeadsCon, solely dedicated to the online customer acquisition industry. Founder and producer Jay Weintraub, a longtime Internet advertising strategist, uses the "online customer acquisition" term constantly because he has a broader vision for his industry. (...)
• Psychographically Targeted Web Advertising | ClickZ Rewind
  Oct 06, 2008 - By and large, online advertising has thus far confounded big-brand advertisers to date. With Internet usage only growing, large brands want to exploit the Internet on a similar mass scale that they do offline, but budget allocations haven't yet followed suit. According to Nielsen Online, as of October 2007 the Web only represented 6.7 percent of all ad media spending. And if you were to compare Ad Age's top 20 advertisers to its top 20 online advertisers, they'd be very different. (...)
• U.S. Women and the Internet, Part 2 | ClickZ Rewind
  Oct 03, 2008 - In my last column, I reviewed how U.S. women currently consume the Internet and, in particular, various online ads. Let's delve a little deeper. Separate studies by Starcom/Tacoda and JupiterResearch/Ipsos show that both men and women click on online ads fairly equally. Of those who click on ads, according to Starcom/Tacoda, 80 percent of clicks come from only 16 percent of online users (...)
• Death Does Not Become Your Ad: When Run-of-Network Campaigns Go Awry
  Sep 29, 2008 - It’s unfortunate enough that violence, gloomy economic forecasts and natural disasters now make up our everyday news, but when you’re (...)
• U.S. Women and the Internet, Part 1 | ClickZ Rewind
  Aug 25, 2008 - Women's use of the Internet and their online presence is huge, yet I feel the interactive advertising industry has treated online women as also-rans. Perceptions have run from "They're not as exciting as the youth market" to "They're more comfortable with less technical applications" and "They're creatures of habit" -- and, hence, less buzzworthy. (...)
• Can User-Selected Advertising Improve Response Rates? | ClickZ Rewind
  Jul 16, 2008 - This article by Hollis originally appeared in ClickZ on January 29, 2008. We’re all familiar with ad-supported content models, and (...)
• Online Marketing to Boomers and Beyond
  Jun 11, 2008 - A recent survey conducted by JWTBoom and Third Age, of more than 1800 online Boomers (defined by the surveyors as (...)
• Ad Servers on the State of Online Video Ads | ClickZ Rewind
  Jun 06, 2008 - This article by Hollis originally appeared in ClickZ on January 15, 2008. About a year and a half ago, I (...)
• Future of Online Advertising in Flux | ClickZ Rewind
  May 20, 2008 - This article by Hollis originally appeared in ClickZ on December 19, 2007. Here we are, fully deluged by the holiday (...)
• A Media Planning Solution for a Fragmented World | ClickZ
  May 06, 2008 - This article by Hollis originally appeared in ClickZ on December 4, 2007. This week marks the official launch of a (...)

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