Online Advertising

• What Agencies Should Know About Lead Generation
  Jul 17, 2007 - This article by Hollis originally appeared in ClickZ on January 30, 2007. When I attended ad:tech New York a few (...)
• Cranky But Cranked Up — 2007
  Jul 03, 2007 - This article by Hollis originally appeared in ClickZ on January 16, 2007. Last year around this time, I wrote my (...)
• 2006 Online Holiday Campaigns: End of Season Perspective Part 2
  Jun 19, 2007 - This article by Hollis originally appeared in ClickZ on January 2, 2007. In the first part of this analysis, which (...)
• A Bright Spot in Opt-In Advertising?
  Jun 05, 2007 - This article by Hollis originally appeared in ClickZ on December 19, 2006. My feelings about advertising are often mixed. As (...)
• 2006 Online Holiday Campaigns: Midseason Perspective
  May 22, 2007 - This article by Hollis originally appeared in ClickZ on December 5, 2006. Not only is it December already, but we’re (...)
• Polling for Dollars
  May 08, 2007 - This article by Hollis originally appeared in ClickZ on November 21, 2006. Online polls are nothing new. In the early (...)
• Real Estate Developers Need Web Marketing Strategy
  Apr 25, 2007 - This article by Hollis originally appeared in ClickZ on November 7, 2006. Much has been written in 2006 about the (...)
• Tristitials: The Three-in-One Ad
  Apr 17, 2007 - This article by Hollis originally appeared in ClickZ on October 24, 2006. Recently, I received a solicitation from a publisher (...)
• The Advertising Piggyback Strategy
  Mar 13, 2007 - This article by Hollis originally appeared in ClickZ on September 26, 2006. Yahoo’s launch this week of a new ad (...)
• Study Concludes Consumers More Open to Participating in Mobile Marketing Campaigns
  Feb 02, 2007 - The Mobile Marketing Association (MMA) reported key findings of its annual attitude and usage study on mobile marketing effectiveness. The (...)

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