Online Advertising

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• Web Advertising – Making a Case for Branding
  Aug 09, 2001 - Last week we talked about the fairly disastrous results of the X10 ad campaign as it related to results (...)
• Targeting Matters – Why Those Annoying X10 Pop-Under Ads Flopped
  Aug 03, 2001 - EDITOR’S NOTE: Please join us in celebrating Web Ad.vantage’s latest success! We have been selected by Forbes magazine (...)
• The Movement Towards Ad Blocking
  Jun 28, 2001 - Although ad-blocking software has been around for a while, lately they’ve been getting a lot more attention from the online (...)
• The Future of Online Marketing
  Jun 25, 2001 - The future of online marketing? Now that’s a loaded question. A year ago, pundits were predicting quite a different landscape (...)
• Online Ad Buying Alternatives
  May 03, 2001 - There’s so much ongoing pessimism in the air that I’m going to make it my personal crusade to bring (...)
• Pay-Per-Performance Ad Buying
  Apr 05, 2001 - We’ve lately been reminding you that it’s a buyer’s market out there when it comes to online advertising, and circumstances (...)
• Do-It-Yourself Banner Ads
  Feb 15, 2001 - Happy Valentine’s Day! Holidays are always a good time to do something nice, and Web Ad.vantage has a nice (...)
• Localized Website Marketing
  Feb 01, 2001 - Effective Internet Marketing requires that you reach out to your targeted audience. But what if your targeted audience (...)
• Tackling the GoTo Goliath
  Jan 25, 2001 - To start things off today, we’d like to quickly review the topic of paid-for search engine listings and how they (...)
• Pop Ups Aren’t Always Pop-ular
  Dec 28, 2000 - Although banner advertisements continue to get a bum rap, they are still the most prevalent form of online advertising (...)

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