Web Ad.vantage » Mobile Advertising

The Rise of Mobile Social Networks – Part 2

WebAdvantage.net — Thu, 25 Mar 2010 15:10:01 +0000

What Do Mobile Social Networking and Green Beer Have in Common?

WebAdvantage.net — Wed, 17 Mar 2010 13:27:47 +0000

The Rise of Mobile Social Networks – Part 1

WebAdvantage.net — Wed, 13 Jan 2010 18:23:14 +0000

Thank You Ad:Tech New York, 2009

WebAdvantage.net — Tue, 10 Nov 2009 14:21:31 +0000

Agencies Implications in Mobile Advertising, Part 2

Hollis Thomases — Fri, 05 Oct 2007 18:56:50 +0000

This article by Hollis originally appeared in ClickZ on April 10, 2007. We agency people naturally like numbers. Last year, Verizon Wireless CMO John Stratton predicted, “25-30 percent of the $100 billion spent annually on brand advertising will find its way onto the mobile screen.” That’s kind of bold statement should get your attention, right? [...]

Agency Implications in Mobile Advertising, Part 1 | ClickZ Rewind

Hollis Thomases — Mon, 01 Oct 2007 18:53:08 +0000

This article by Hollis originally appeared in ClickZ on March 27, 2007. After writing “The Mobile Marketing Schism” and seeing more traditional ad campaigns touting mobile (did you catch the latest Orbitz TV ad for its mobile access service, capitalizing on recent flight cancellations? Brilliant delivery.), I wonder if Mobile 2007 rivals Internet 1.0 of [...]

The Mobile Marketing Schism

WebAdvantage.net — Tue, 28 Aug 2007 18:39:36 +0000

This article by Hollis originally appeared in ClickZ on February 27, 2007. I set out to write about mobile advertising’s role in an agency media plan and learned this topic isn’t nearly as straightforward as I’d thought. My agency hasn’t yet done any mobile advertising, and my inexperience only helped highlight the confusion swirling around [...]

Study Concludes Consumers More Open to Participating in Mobile Marketing Campaigns

Hollis Thomases — Fri, 02 Feb 2007 16:40:32 +0000

The Mobile Marketing Association (MMA) reported key findings of its annual attitude and usage study on mobile marketing effectiveness. The study measures both the perceptions and usage for wireless and text messaging. It also measures overall receptiveness to and participation in mobile marketing initiatives. The study of more than 1,800 consumers age 13 – 65 [...]

Web Giants Focusing on Wireless Mobile Content

Hollis Thomases — Thu, 25 Mar 2004 14:22:15 +0000

Recently Yahoo, AOL, MSN, and other large web entities and portals have been adding a new focus to their content services – the wireless web. Mobile smart phones and PDA’s are finally picking up steam in the US market, after years of lagging behind Asian, European, and South American wireless usage. Mobile email, web surfing, [...]

Motorola , Nintendo Team for Wireless Gameboy

Hollis Thomases — Fri, 26 Sep 2003 16:54:28 +0000

Nintendo Co Ltd said on Friday it plans early next year to offer a new solution that allows GameBoy Advance users to play games together without the use of cables. In conjunction with Motorola’s wireless technology, the new wireless Gameboy will be included free of charge with the purchase of one of two “Pokemon” games, [...]