Media Buying

• Do-It-Yourself Banner Ads
  Feb 15, 2001 - Happy Valentine’s Day! Holidays are always a good time to do something nice, and Web Ad.vantage has a nice (...)
• Tackling the GoTo Goliath
  Jan 25, 2001 - To start things off today, we’d like to quickly review the topic of paid-for search engine listings and how they (...)
• Pop Ups Aren’t Always Pop-ular
  Dec 28, 2000 - Although banner advertisements continue to get a bum rap, they are still the most prevalent form of online advertising (...)
• Two Market Conditions Make for Great Ad Buys!
  Dec 14, 2000 - With the end of the year fast approaching and 4th quarter budgets pretty much spent, you’d think it might (...)
• Pop-Up Types
  Sep 06, 2000 - EDITOR’S NOTE: This week’s tip is provided to us by Media Magazine editor, Masha Geller. Masha has written such a (...)
• Successful Media Buying Strategies
  Aug 03, 2000 - So you want start an online ad campaign? Do you even know where to begin? Though online media buying can (...)
• A New Marketing Channel- Free ISPs
  Jun 22, 2000 - My, how far we’ve come. Just a few short years ago, the only way for the average Internet (...)
• Online Ad Buying: Beyond CPM
  Jun 08, 2000 - In the beginning, advertising on the Internet meant buying banners. The first banner ads were sold by Wired magazine, (...)
• 10 Tips for Successful Ezine Advertising
  May 04, 2000 - by Michael Southon When it comes to advertising, I’ve tried just about everything. I tried free classified ad sites, I (...)
• 3rd Party Ad Servers
  Apr 27, 2000 - If you’re planning a full-blown web advertising campaign, you will likely want to purchase ad space on multiple sites. By (...)

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