Media Buying

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• Advertisers (Finally) Turn To Online TV Commercials
  Mar 21, 2002 - Television commercials have been the 800 lb. gorilla of the creative advertising world for fifty years. There are a number (...)
• Saving Your Ads As They Appear Online
  Mar 07, 2002 - So you’re running an online ad campaign. With all the hype surrounding online ad measurement, sometimes one of the things (...)
• Online Customer Acquisition: Moving Closer to Smarter Spending
  Feb 28, 2002 - Editor’s Note: This week’s tip is courtesy of Jeff Molander, President of Molander & Associates.As a consultant, I’m often asked, (...)
• Revisiting the Banner
  Feb 14, 2002 - As we move into 2002, some industry analysts are beginning to predict positive trends again for online advertising. As consolidation (...)
• Exit Exchanges
  Jan 24, 2002 - Two weeks ago our newsletter profiled banner exchanges. This week we’re taking a look at another system, exit exchanges, (...)
• Banner Exchanges
  Jan 10, 2002 - Whether times are economically tough or not, we know you’re always looking for economical ad options that will increase your (...)
• Micro Advertising
  Dec 06, 2001 - Micro advertising is relatively new to the Internet ad space. First appearing on Google (Google Ad Words), micro ads are (...)
• Good Ad Rep – Bad Ad Rep
  Nov 01, 2001 - Many of you either own your own business or work in a marketing capacity in your company. If this (...)
• Advertising Online: That Was Then, What Now?
  Oct 25, 2001 - EDITORS NOTE: This week’s tip is taken from the Emarketer.com article “Advertising Online: That Was Then, What Now?” (...)
• Streaming Media As A Marketing Tool
  Oct 18, 2001 - If you haven’t heard of rich media advertising, you may want to start with our rich media primer. Rich (...)

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