Media Buying

• Micro Advertising
  Dec 06, 2001 - Micro advertising is relatively new to the Internet ad space. First appearing on Google (Google Ad Words), micro ads are (...)
• Good Ad Rep - Bad Ad Rep
  Nov 01, 2001 - Many of you either own your own business or work in a marketing capacity in your company. If this (...)
• Advertising Online: That Was Then, What Now?
  Oct 25, 2001 - EDITORS NOTE: This week’s tip is taken from the Emarketer.com article “Advertising Online: That Was Then, What Now?” (...)
• Streaming Media As A Marketing Tool
  Oct 18, 2001 - If you haven’t heard of rich media advertising, you may want to start with our rich media primer. Rich (...)
• Advergaming
  Aug 16, 2001 - Online gaming is hot. According to Jupiter Media Metrix, it’s the hottest form of entertainment currently on the (...)
• Web Advertising - Making a Case for Branding
  Aug 09, 2001 - Last week we talked about the fairly disastrous results of the X10 ad campaign as it related to results (...)
• Targeting Matters - Why Those Annoying X10 Pop-Under Ads Flopped
  Aug 03, 2001 - EDITOR’S NOTE: Please join us in celebrating Web Ad.vantage’s latest success! We have been selected by Forbes magazine (...)
• The Movement Towards Ad Blocking
  Jun 28, 2001 - Although ad-blocking software has been around for a while, lately they’ve been getting a lot more attention from the online (...)
• Online Ad Buying Alternatives
  May 03, 2001 - There’s so much ongoing pessimism in the air that I’m going to make it my personal crusade to bring (...)
• Pay-Per-Performance Ad Buying
  Apr 05, 2001 - We’ve lately been reminding you that it’s a buyer’s market out there when it comes to online advertising, and circumstances (...)

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