Media Buying

• Online Classified Advertising
  Jul 11, 2002 - At the end of 2001, a report issued by PriceWaterhouseCoopers and the Interactive Advertising Bureau revealed that while the (...)
• Online Ad Formats In 2002
  Jun 27, 2002 - As online publishers continue to work to bring impactful online advertising solutions to marketers, 2002 has seen its fair (...)
• How To Test Online Ad Campaigns
  May 16, 2002 - Regardless of the medium, an advertising campaign should always be tested and constantly optimized in order to provide the best (...)
• Online Advertising - The Cost Effective Option
  Apr 04, 2002 - After a dismal 2001, the entire advertising industry is looking forward to a more robust 2002. CMR, a leading advertising (...)
• Advertisers (Finally) Turn To Online TV Commercials
  Mar 21, 2002 - Television commercials have been the 800 lb. gorilla of the creative advertising world for fifty years. There are a number (...)
• Saving Your Ads As They Appear Online
  Mar 07, 2002 - So you’re running an online ad campaign. With all the hype surrounding online ad measurement, sometimes one of the things (...)
• Online Customer Acquisition: Moving Closer to Smarter Spending
  Feb 28, 2002 - Editor’s Note: This week’s tip is courtesy of Jeff Molander, President of Molander & Associates.As a consultant, I’m often asked, (...)
• Revisiting the Banner
  Feb 14, 2002 - As we move into 2002, some industry analysts are beginning to predict positive trends again for online advertising. As consolidation (...)
• Exit Exchanges
  Jan 24, 2002 - Two weeks ago our newsletter profiled banner exchanges. This week we’re taking a look at another system, exit exchanges, (...)
• Banner Exchanges
  Jan 10, 2002 - Whether times are economically tough or not, we know you’re always looking for economical ad options that will increase your (...)

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