Media Buying

• The Incredible Disappearing Web Ads
  May 24, 2005 - First came adware, sparking online publishers’ ire for its ability to deliver competitive ads next to or on top of (...)
• Random Musings on 10 Years of Online Advertising
  Apr 26, 2005 - Last week, DoubleClick released a study, “The Decade in Online Advertising, 1994-2004.” This “milestone” paper and other recent online advertising (...)
• Half of Online Media Buyers Don’t Like Media Reps
  Mar 29, 2005 - Do you often find yourself wondering, “I have money to spend. Why won’t anyone get back to me?” For those (...)
• Contextual Advertising With the Advertiser in Control
  Mar 15, 2005 - A session at the recent Search Engine Strategies (SES) conference was “Dealing With Contextual & Other Non-Search Ads.” In it, (...)
• Achieve Media Goals Without Reviled Ad Techniques
  Jan 18, 2005 - I offered an alternative opinion to Jakob Nielsen’s “The Most Hated Ad Techniques” last column. Feedback ranged from support to (...)
• Uses & Benefits of Rich Media In Ad Campaigns
  Jul 01, 2004 - Rich media is the use of interactivity or multimedia to give an enhanced experience to a web user. When it’s (...)
• Washingtonpost.com Gives Birth to Homepage Marquee Ad Unit
  Apr 02, 2004 - Washingtonpost.com, always a forerunner in the web publishing world, today launched its new ad unit, the Homepage Marquee, via its (...)
• Microsoft’s MSN Swats PopUp Advertising
  Feb 16, 2004 - Super annoying popup and pop-under advertisements may be headed the way of the Dodo, now that Microsoft has decided to (...)
• PopUp Ad Service Beats PopUp Blockers
  Jan 20, 2004 - A California rich media company has launched the Popstitial, a new way for advertisers and Web publishers to serve popup (...)
• Google to Add Email Advertising
  Jan 19, 2004 - Google, the Internet search engine and search advertising giant, is rumored to be currently working on an email advertising delivery (...)

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