Media Buying

• Retargeting Gains Traction, Part 1
  Nov 08, 2006 - This article by Hollis originally appeared in ClickZ on April 25, 2006. Re-targeting (also called re-marketing or re-messaging) involves cookie-ing (...)
• Advertising Money Can’t Buy
  Aug 18, 2006 - This article by Hollis originally appeared in ClickZ on January 31, 2006. It never seems to fail. You’re brainstorming advertising (...)
• Commercial and Industrial Sites Need Advertising, Too
  Jun 20, 2006 - This article by Hollis originally appeared in ClickZ on December 20, 2005. Advertising big brands may be more exciting. Direct (...)
• Buying and Selling Ads Based on Performance
  May 24, 2006 - This article by Hollis originally appeared in ClickZ on November 22,2005 When Right Media tries to describe its Yield Manager (...)
• Training Online Media Buyers
  Apr 26, 2006 - This article by Hollis originally appeared in ClickZ on October 25, 2005. Market dollars are shifting and demand for Internet (...)
• Prepare for Holiday 2005, Part 2: Online Advertising Opportunities
  Mar 03, 2006 - This article by Hollis originally appeared in ClickZ on August 30th, 2005. As I stated in part one of this (...)
• Online Media Buyers Role in Strategy
  Feb 01, 2006 - This article originally appeared in Click Z on August 2, 2005. While conducting interviews for “Comparing Media Planning Tools,” I (...)
• Comparing Media Planning Tools
  Jan 17, 2006 - This article by Hollis originally appeared in ClickZ on July 19, 2005. Online media buyers now have another media planning (...)
• Is “Advertorial” a Four Letter Word- Part 2
  Dec 20, 2005 - This article by Hollis originally appeared in ClickZ on June 21, 2005. Part one of this series examined the seeming (...)
• Is “Advertorial” a Four Letter Word- Part 1
  Dec 06, 2005 - This article by Hollis originally appeared in Click Z on June 7, 2005. I support content as an online advertising (...)

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