Media Buying

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• Thank You Ad:Tech New York, 2009
  Nov 10, 2009 - This week’s blog is contributed by Stacy Smith, Media Supervisor at Web Ad.vantage, and agency representative at Ad:Tech New York, (...)
• Online Marketers Gearing Up for Black Friday & Cyber Monday
  Nov 03, 2009 - Is your online marketing campaign ready for Black Friday and Cyber Monday? Now that Halloween has come and gone, retailers (...)
• Mini Campaigns Can Lead to Maximum Results
  Jun 26, 2009 - One of the many benefits of paid search is that it has what we like to call “controlled flexibility.”   (...)
• Direct Branding: The Best of Both Worlds?
  Jun 19, 2009 - The painful truth about measuring the ROI of online advertising campaigns is that the process tends to be a bit (...)
• The Problem With Online Media Measurement Tools | ClickZ Rewind
  Nov 10, 2008 - In late February 2008, Google's stock dropped 4 percent in one day after comScore released data suggesting the search giant's click-through rate on paid search ads was decelerating. comScore claimed that Google's growth rate had dropped from 37 percent in October '07 to 0.3 percent in January '08. Soon after, comScore spoke up, pointing out the drop off wasn't a sign of weakening, but instead due to Google's click quality programs. When Google released its 2008 first quarter earnings, it blew away all talk of weakening. Google reported strong click growth of 20 percent year-over-year and revenues of $5.2 billion, up 42 percent year-over-year. (...)
• Death Does Not Become Your Ad: When Run-of-Network Campaigns Go Awry
  Sep 29, 2008 - It’s unfortunate enough that violence, gloomy economic forecasts and natural disasters now make up our everyday news, but when you’re (...)
• A Media Planning Solution for a Fragmented World | ClickZ
  May 06, 2008 - This article by Hollis originally appeared in ClickZ on December 4, 2007. This week marks the official launch of a (...)
• Advertising in 2007 Online Holiday Gift Guides | ClickZ Rewind
  Apr 11, 2008 - This article by Hollis originally appeared in ClickZ on October 9, 2007. It’s hard to believe we’re now officially in (...)
• The State of Ad Network Transparency | ClickZ Rewind
  Feb 12, 2008 - This article by Hollis originally appeared in ClickZ on August 28, 2007. Though there are several shades of definition, ad (...)
• Buying Greenvertising
  Nov 20, 2007 - This article by Hollis originally appeared in ClickZ on June 5, 2007. If you feel like you’ve been seeing a (...)

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