Media Buying

• A Media Planning Solution for a Fragmented World
  May 06, 2008 - This article by Hollis originally appeared in ClickZ on December 4, 2007. This week marks the official launch of a (...)
• Advertising in 2007 Online Holiday Gift Guides
  Apr 11, 2008 - This article by Hollis originally appeared in ClickZ on October 9, 2007. It’s hard to believe we’re now officially in (...)
• The State of Ad Network Transparency
  Feb 12, 2008 - This article by Hollis originally appeared in ClickZ on August 28, 2007. Though there are several shades of definition, ad (...)
• Buying Greenvertising
  Nov 20, 2007 - This article by Hollis originally appeared in ClickZ on June 5, 2007. If you feel like you’ve been seeing a (...)
• Last Minute Media Buying
  Oct 23, 2007 - This article by Hollis originally appeared in ClickZ on May 8, 2007. With Mother’s Day around the corner, I got (...)
• SEO Agency in Maryland Responds to AOL Move and Platform A
  Sep 18, 2007 - In big industry and local Baltimore / Philly / DC metro news, AOL announced yesterday that it will be (...)
• Polling for Dollars
  May 08, 2007 - This article by Hollis originally appeared in ClickZ on November 21, 2006. Online polls are nothing new. In the early (...)
• Tristitials: The Three-in-One Ad
  Apr 17, 2007 - This article by Hollis originally appeared in ClickZ on October 24, 2006. Recently, I received a solicitation from a publisher (...)
• The Value of Content-Related Advertising
  Jan 30, 2007 - This article by Hollis originally appeared in ClickZ on August 15, 2006. Online video brings pizzazz and sex appeal to (...)
• Retargeting Gains Traction, Part 2
  Nov 22, 2006 - This article was written by Hollis for ClickZ on May 9, 2006. In Part 1 of this series, we reviewed (...)

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