Local, Geo-Targeted

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• Mini Campaigns Can Lead to Maximum Results
  Jun 26, 2009 - One of the many benefits of paid search is that it has what we like to call “controlled flexibility.”   (...)
• Regional Publishers Must Grow Ad Dollars | ClickZ Rewind
  Jun 15, 2009 - Despite the innovation and lack of diverse online advertising opportunities, these Web-only entities present a challenge to media buyers: how are we to know they exist, particularly if we and our clients are located outside the region? (...)
• Serving Relevant Ads to International Visitors | ClickZ Rewind
  Jun 01, 2009 - Here in the United States, we tend to operate more insularly. But no one would deny that the Internet brings the world closer together. Finding information about happenings and companies in other countries couldn't be easier these days. Case in point: about a third of my agency's weekly Web-generated inquiries come from international visitors, and we're not even marketing ourselves abroad. (...)
• YellowPages.com & SuperPages.com: Local Search Competitors Step It Up
  Oct 16, 2007 - Yesterday, www.YellowPages.com (a subsidiary of AT&T) and Marchex, a local advertising company and publisher of local content (...)
• What Agencies Need to Know About Local | ClickZ Rewind
  Dec 06, 2006 - This article by Hollis was originally written for ClickZ on May 23, 2006. Maybe it’s just us, but our agency (...)
• Multilingual Local Search Directory
  Aug 08, 2006 - While attending the Summer 2006 Search Engine Strategies Conference in San Jose, I learned of an interesting new portal built (...)
• Local Search 25% of Online Commerce Activity
  Feb 12, 2004 - The findings of a new survey of more than 5,000 online buyers conducted by The Kelsey Group and BizRate.com reveal (...)
• Switchboard and Superpages – Leaps in Local Search
  Feb 06, 2004 - Switchboard and Verizon’s Superpages both made local search engine news this week by changing algorithms and adding pay-per-click search engine (...)
• Local Search – The Future of Internet Yellow Pages
  Nov 14, 2003 - Local Search Part Two- The Future of Internet Yellow Pages and Search In the U.S. there are an estimated 10 (...)
• Localized Search – Searching by Geography
  Oct 23, 2003 - As more and more brick and mortar businesses market themselves online, search engines (“gateways to the Internet”) have reacted by (...)

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