Behavioral Targeting

Behavioral Targeting: “To BT or not to BT?”
Aug 06, 2010 -
U.S. Women and the Internet, Part 3 | ClickZ Rewind
Jul 01, 2009 - Earlier this year, I wrote about how U.S. women consume online ads and how they respond to those ads. Since then, many more reports about how women should be marketed to have been released. In setting about to update this series, I took a look at new data, conducted an informal focus group of my own using Twitter, and synthesized my findings here. (...)
Psychographically Targeted Web Advertising | ClickZ Rewind
Oct 06, 2008 - By and large, online advertising has thus far confounded big-brand advertisers to date. With Internet usage only growing, large brands want to exploit the Internet on a similar mass scale that they do offline, but budget allocations haven't yet followed suit. According to Nielsen Online, as of October 2007 the Web only represented 6.7 percent of all ad media spending. And if you were to compare Ad Age's top 20 advertisers to its top 20 online advertisers, they'd be very different. (...)
New Optimism for Online Retail Marketing Opportunities | ClickZ Rewind
Mar 11, 2008 -
Is Online Advertising a Disruptive Technology?
May 10, 2006 -
Rain or Shine, Weather-Triggered Advertising Is Fine
Apr 12, 2006 -
Online Behavioral Targeting – A Growing Trend
Jun 02, 2004 -