Online Advertising

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• 6 Need-to-Know Tips for Advertising on Facebook
  May 04, 2012 - Although Facebook is the largest, most popular social network in the world, advertising on Facebook’s platform isn’t usually a (...)
• Viral Video: Funniest Company Spoofs
  Apr 24, 2012 - "Company humor" sounds like an oxymoron: For most of us, conjures up images of emcees telling bad jokes at conference dinners. But for companies that can pull it off, the payoff is huge: A well-crafted humor video, for instance, can engage and entertain an audience; encourage viral, word-of-mouth distribution and press mentions; and build awareness and interest in the brand or product. The very best ones even directly impact sales. (...)
• Online Ads: 7 Dos & Don’ts
  Apr 13, 2012 - While many businesses these days want to improve their online visibility, many don't know how to approach it other than to build a website and maybe do some search engine marketing. Yet 14 years after the launch of the first self-serve advertising platform, GoTo.com, I'm still surprised how little many businesses still know about do-it-yourself online advertising opportunities available to them. (...)
• Mobile Trends in Emerging Markets [Infographic]
  Apr 12, 2012 - With the meteoric growth of emerging markets and the rise of mobile penetration and digital consumption, marketers need to be thinking globally when it comes to new opportunities, especially for mobile advertising. This comprehensive infographic from JANA explores the future of mobile advertising in emerging markets. We compiled our favorite stats from the infographic below. (...)
• Does Super Bowl XLVI Portend the Future of Media Planning?
  Feb 14, 2012 - Super Bowl XLVI was a historic event. For the first time, our nation's biggest single-day sporting event was streamed live online. This migration is a big deal. To understand how, I had a "fireside chat" with Jonathon Shaevitz, CEO of Maxifier, a technology company enabling digital publishers to visualize, optimize, and maximize campaign inventory and performance in real time. (...)
• What Advertisers Should Know About Video in 2012
  Jan 17, 2012 - This article by Hollis Thomases originally appeared on ClickZ on January 10, 2012. As I thought about the future of (...)
• 5 Digital Marketing & Advertising Resolutions for 2012
  Jan 06, 2012 - Unless you’re a doomsayer resignedly preparing for Armageddon, 2012 will go down as a game-changing year for digital marketing and advertising.  The (...)
• How GeoEdge Helps You Spy on Advertisers
  Dec 22, 2011 - At Web Ad.vantage, we’re always reviewing the latest online marketing tools and technologies  (we live for demos & 30-day free (...)
• Supersize My Ad
  Nov 02, 2011 - This article by Hollis Thomases originally appeared in ClickZ on October 18, 2011. Bigger ads seem to be the current (...)
• Acquiring Media Planning Business in a ‘New Normal’ Age
  Oct 04, 2011 - This article by Hollis Thomases originally appeared in ClickZ on September 20, 2011. In these economic times, what does the (...)

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