Online Advertising

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• Keeping Up with Facebook, Twitter, LinkedIn and YouTube Advertising
  Mar 22, 2013 - In order for social media networks to sustain themselves, they continue to look at advertising as a source of revenue. (...)
• 5 Ways to Analyze Your Mobile Marketing
  Jan 25, 2013 - Not your grandmother’s campaign analysis — Mobile’s unique attributes makes it different and more difficult to measure than Web-based marketing. (...)
• Testing Your Ideas with Digital: The Great Big Marketing Laboratory
  Jan 15, 2013 - For speed and cost savings, almost no other media can beat digital as a way to test and adjust your (...)
• 5 Reasons to Start Q4 Ad Planning Right Now!
  Aug 24, 2012 - It’s that time of year. The weather is changing, the kids are going back to school, and the holiday (...)
• 7 Considerations for More Effective Mobile Marketing & Advertising
  Aug 03, 2012 - When business owners think about mobile marketing, they commonly think of it as running mobile banner ads.  However, there (...)
• 4 Simple but Effective Digital Marketing Ideas for Travel & Tourism
  Jul 06, 2012 - The dog days of summer are upon us and vacation season is in full swing. Some of our staff are (...)
• 10 Pros & Cons of Low-Cost, Self-Serve Online Advertising
  Jun 29, 2012 - We’ve extolled the virtues of self-serve (or “DIY”) online advertising for companies needing a low-cost digital advertising solution several (...)
• Will mobile phones replace your wallet?
  Jun 01, 2012 - With services like Google Wallet and Amazon Mobile Payments becoming more commonplace, and a new breed of smartphones with built-in (...)
• 6 Need-to-Know Tips for Advertising on Facebook
  May 04, 2012 - Although Facebook is the largest, most popular social network in the world, advertising on Facebook’s platform isn’t usually a (...)
• Viral Video: Funniest Company Spoofs
  Apr 24, 2012 - "Company humor" sounds like an oxymoron: For most of us, conjures up images of emcees telling bad jokes at conference dinners. But for companies that can pull it off, the payoff is huge: A well-crafted humor video, for instance, can engage and entertain an audience; encourage viral, word-of-mouth distribution and press mentions; and build awareness and interest in the brand or product. The very best ones even directly impact sales. (...)

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