Online Advertising

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• The Rise of Mobile Social Networks
  Jan 13, 2010 - Happy New Year and welcome to 2010: the year marketers have predicted will be HUGE for mobile.  Throughout 2009 we (...)
• The State of Search, Part 2: Google’s Game-Changing New Features
  Dec 16, 2009 - Google has been very busy.  Last week, we took a closer look at just a few of the many new (...)
• Thank You Ad:Tech New York, 2009
  Nov 10, 2009 - This week’s blog is contributed by Stacy Smith, Media Supervisor at Web Ad.vantage, and agency representative at Ad:Tech New York, (...)
• Online Marketers Gearing Up for Black Friday & Cyber Monday
  Nov 03, 2009 - Is your online marketing campaign ready for Black Friday and Cyber Monday? Now that Halloween has come and gone, retailers (...)
• Online Pharma Ads: Consumers Need More Information
  Sep 29, 2009 - When it comes to marketing on the Internet, pharmaceutical marketers need to educate consumers, give them more information, and, of (...)
• Online Advertising in the Caribbean | ClickZ Rewind
  Jul 10, 2009 - During a recent trip to Puerto Rico, I had the pleasure of meeting with some industry compatriots, principals of local agency The Korber Group. In comparing notes, I discovered quickly that despite the fact that Puerto Rico is a U.S. territory, it and the rest of the Caribbean lags extremely far behind the U.S. when it comes to pretty much all things Internet. Below is some of the conversation I had with The Korber Group. (...)
• Making Distinctions in Contextual Advertising | ClickZ Rewind
  Jul 07, 2009 - As one of the oldest forms of online advertising, contextual advertising has come a long way since the Web's early days and, as a consequence, defining it precisely has become more of a challenge. Contextual advertising used to differentiate itself from display advertising by the fact that it meant specifically text-only ads. Turning to Princeton University's WordNet definition of "contextual," "relating to or determined by or in context," let's make some clearer distinctions about today's options in contextual advertising. (...)
• Ad:tech NY 2008: Social Media Wins Exposure | ClickZ Rewind
  Jul 02, 2009 - This year's ad:tech New York conference felt a little surreal. There we were, in times of deep global economic strife, our country's most revitalizing election season in a century finishing with a bang. And yet it could have been 1999. Show floors were no less crowded, keynote presentations no less packed. (...)
• U.S. Women and the Internet, Part 3 | ClickZ Rewind
  Jul 01, 2009 - Earlier this year, I wrote about how U.S. women consume online ads and how they respond to those ads. Since then, many more reports about how women should be marketed to have been released. In setting about to update this series, I took a look at new data, conducted an informal focus group of my own using Twitter, and synthesized my findings here. (...)
• Mini Campaigns Can Lead to Maximum Results
  Jun 26, 2009 - One of the many benefits of paid search is that it has what we like to call “controlled flexibility.”   (...)

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