Online Advertising

• Can User-Selected Advertising Improve Response Rates?
  Jul 16, 2008 - This article by Hollis originally appeared in ClickZ on January 29, 2008. We’re all familiar with ad-supported content models, and (...)
• Peer39 and Rise of Semantic Advertising
  Jun 30, 2008 - Today, Peer39, a technology company based in NYC, launched a new advertising product, SemanticMatch™ that provides the ability to (...)
• Online Marketing to Boomers and Beyond
  Jun 11, 2008 - A recent survey conducted by JWTBoom and Third Age, of more than 1800 online Boomers (defined by the surveyors as (...)
• Ad Servers on the State of Online Video Ads
  Jun 06, 2008 - This article by Hollis originally appeared in ClickZ on January 15, 2008. About a year and a half ago, I (...)
• Future of Online Advertising in Flux
  May 20, 2008 - This article by Hollis originally appeared in ClickZ on December 19, 2007. Here we are, fully deluged by the holiday (...)
• A Media Planning Solution for a Fragmented World
  May 06, 2008 - This article by Hollis originally appeared in ClickZ on December 4, 2007. This week marks the official launch of a (...)
• Advertising in 2007 Online Holiday Gift Guides
  Apr 11, 2008 - This article by Hollis originally appeared in ClickZ on October 9, 2007. It’s hard to believe we’re now officially in (...)
• New Optimism for Online Retail Marketing Opportunities
  Mar 11, 2008 - This article by Hollis originally appeared in ClickZ on September 25, 2007. Something has shifted in online retail marketing since (...)
• The State of Ad Network Transparency
  Feb 12, 2008 - This article by Hollis originally appeared in ClickZ on August 28, 2007. Though there are several shades of definition, ad (...)
• Google Adwords Demographic Bidding
  Jan 25, 2008 - A new Google Adwords feature launched this week in beta allows advertisers to target users by demographics such as age (...)

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