Miscellaneous
- What Agencies Should Know About Lead Generation
Jul 17, 2007 - This article by Hollis originally appeared in ClickZ on January 30, 2007. When I attended ad:tech New York a few (...) - A Circle of Friends: Nichepreneurs and the Power of Relationships
Jul 05, 2007 - This article was written by Guest Writer, Susan Friedmann Even though Nichepreneurs generally operate their businesses all on their own, (...) - Cranky But Cranked Up — 2007
Jul 03, 2007 - This article by Hollis originally appeared in ClickZ on January 16, 2007. Last year around this time, I wrote my (...) - Vacation Planning With Consumer Generated Content (CGC)
Jun 29, 2007 - Summertime is the time for vacation and with travel comes online travel research. This year I’m taking my vacation overseas (...) - Destination Marketers Shift Their Digital Spend
Feb 28, 2007 - This article by Hollis originally appeared in ClickZ on September 12, 2006. I sensed a change might be underway. In (...) - Site Hosting Advice from Internet Marketing Experts
Nov 29, 2006 - So you’ve built a user-friendly, well-designed website and have optimized for organic search engine rankings. Traffic is building and now (...) - Ad:Tech NY 2006 - A Look in Hindsight
Nov 14, 2006 - Based on the volume of email solicitations I received for ad:tech press briefings, I could have easily predicted the Day (...) - Agencies: To Subcontract or Partner?
Oct 11, 2006 - This article by Hollis originally appeared in ClickZ on March, 28, 2006. Interactive agencies, it seems, still lack the respect (...) - Top 10 Best Practice Tips for Hosting a Speaker
May 30, 2006 - I’ve read many an article on becoming a public speaker, but I don’t recall (...) - DM Suppliers Need 21st-Century Marketing
Jan 03, 2006 - This article by Hollis originally appeared in ClickZ on July 5, 2005. Last week, I attended the DM Days trade (...)
Pragmatic, professional advice with no hidden agenda.
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Internet Business Forum
Find out more hereCan User-Selected Advertising Improve Response Rates?
This article by Hollis originally appeared in ClickZ on January 29, 2008. We’re all familiar with ad-supported content models, and even ad-motivated action models (remember those ghastly surf-for-points companies during the dot-com boom... read more
Retirement Wishes to Google, Yahoo, & Microsoft
Perhaps its the hot hazy lazy days of summer that have some companies feeling as though it’s time to put a few things out to pasture. I’d dedicating this post to recent retirees from the big three. Google AdSense Referrals, to be... read more
Peer39 and Rise of Semantic Advertising
Today, Peer39, a technology company based in NYC, launched a new advertising product, SemanticMatchâ„¢ that provides the ability to serve ads based on the meaning of a website page’s content. Unlike contextual targeting which matches ads to... read more

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