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07/16/2008

Can User-Selected Advertising Improve Response Rates?

This article by Hollis originally appeared in ClickZ on January 29, 2008. We’re all familiar with ad-supported content models, and even ad-motivated action models (remember those ghastly surf-for-points companies during the dot-com boom...   read more

07/01/2008

Retirement Wishes to Google, Yahoo, & Microsoft

Perhaps its the hot hazy lazy days of summer that have some companies feeling as though it’s time to put a few things out to pasture. I’d dedicating this post to recent retirees from the big three. Google AdSense Referrals, to be...   read more

06/30/2008

Peer39 and Rise of Semantic Advertising

Today, Peer39, a technology company based in NYC, launched a new advertising product, SemanticMatchâ„¢ that provides the ability to serve ads based on the meaning of a website page’s content. Unlike contextual targeting which matches ads to...   read more