Miscellaneous

Browse archives by year »

• Where are the Moms?
  Aug 28, 2009 - This week’s blog is contributed by Stacy Smith, our Media Supervisor and self-proclaimed “Power Mom!” According to eMarketer, there are (...)
• A MIXX of Takeaways | Clickz Rewind
  Jun 25, 2009 - A couple weeks ago, I attended the Interactive Advertising Bureau's (IAB's) MIXX conference in New York, which is billed as "the official interactive conference of Advertising Week." Although I couldn't get to nearly as many sessions or talk to as many people as I would have liked, I thought it would be helpful to share a smattering of my takeaways here. (...)
• Regional Publishers Must Grow Ad Dollars | ClickZ Rewind
  Jun 15, 2009 - Despite the innovation and lack of diverse online advertising opportunities, these Web-only entities present a challenge to media buyers: how are we to know they exist, particularly if we and our clients are located outside the region? (...)
• Agencies: To Subcontract or Partner? | ClickZ Rewind
  Jun 08, 2009 - Interactive agencies, it seems, still lack the respect traditional companies garner. Our firm recently learned we weren't even part of the RFP process for an existing, extremely satisfied two-year-old client because it "wanted a real, full-service agency" to take over its marketing and advertising. Ironically, the agency it finally chose actually outsources portions of its online marketing work -- to us! (...)
• A Vacation Challenge to Ad People: Unwire! | ClickZ Rewind
  Jun 03, 2009 - Ah, summer! The official vacation season. Recently, an advertising colleague called to my attention an article about the slow movement, which encourages people to stop being in such a hurry to accomplish more in the same amount of time. (...)
• Baltimore’s Top New Media Networking Organizations List
  May 15, 2009 - The New Media community in the Greater-Baltimore area is thriving. As a result, the number of organizations and networking events (...)
• Online Plagiarism: Not the Highest Form of Flattery
  Nov 06, 2008 - One of the biggest and perhaps most frustrating issues facing Web site owners is online plagiarism, which unfortunately runs rampant (...)
• Questions for U.S. Women & The Internet, Part 3 | ClickZ Rewind
  Oct 28, 2008 - I am seeking input for Part 3 of my ClickZ series, U.S. Women & The Internet. This input would be anonymous and qualitative, not quantitative. If you have answers to all or any of the below questions to share, please email them to me directly: hollis@webadvantage.net. If you need to know more about who I am, please check out my bio. Feel free to introduce yourself at the same time -- I'm always interested in making helpful connections! :-) (...)
• Boomers and Beyond: Targeting the 50-Plus Audience Online | ClickZ Rewind
  Oct 28, 2008 - Before I begin this week's column, I'd like to bid a very fond farewell to ClickZ's long-time captain of the ship, Rebecca Lieb, a role model, mentor, and friend for many years. Rebecca, it's important I publicly wish you the very best! Speaking of moving on, there's plenty of talk these days about the aging of American's population and the impact the retiring Baby Boomer generation will have on us as a country (so long, Social Security!). (...)
• Psychographically Targeted Web Advertising | ClickZ Rewind
  Oct 06, 2008 - By and large, online advertising has thus far confounded big-brand advertisers to date. With Internet usage only growing, large brands want to exploit the Internet on a similar mass scale that they do offline, but budget allocations haven't yet followed suit. According to Nielsen Online, as of October 2007 the Web only represented 6.7 percent of all ad media spending. And if you were to compare Ad Age's top 20 advertisers to its top 20 online advertisers, they'd be very different. (...)

 back to top