Miscellaneous

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• 5 Useful Analytics Apps That Aren’t Google Analytics
  Mar 30, 2012 - Google Analytics may be the de facto standard for web analytics analysis these days, but did you know that there (...)
• The Contender’s Corner: Beating Around the Ambush – 10 Great Examples of Guerrilla Marketing
  Oct 14, 2011 - Beating Around the Ambush: 10 Great Examples of Guerrilla Marketing Brands have been at war since the time that cow was (...)
• Your Social Media Questions Answered (#7mktgsins)
  Feb 18, 2011 - This is the last batch of audience Q&A from Hollis Thomases’ recent webinar, The Seven Deadly Sins of Online (...)
• Behavioral Targeting: “To BT or not to BT?”
  Aug 06, 2010 - Sometimes internet advertising can leave agencies, media planners, and brand marketers feeling like teenagers:  lured by the latest technology, distracted (...)
• 5 More Reasons to Dislike Facebook
  May 04, 2010 - Having been inspired by the recent Business Insider article, “10 Reasons To Delete Your Facebook Account,” (a solid and rather (...)
• Where are the Moms?
  Aug 28, 2009 - This week’s blog is contributed by Stacy Smith, our Media Supervisor and self-proclaimed “Power Mom!” According to eMarketer, there are (...)
• A MIXX of Takeaways
  Jun 25, 2009 - A couple weeks ago, I attended the Interactive Advertising Bureau's (IAB's) MIXX conference in New York, which is billed as "the official interactive conference of Advertising Week." Although I couldn't get to nearly as many sessions or talk to as many people as I would have liked, I thought it would be helpful to share a smattering of my takeaways here. (...)
• Regional Publishers Must Grow Ad Dollars
  Jun 15, 2009 - Despite the innovation and lack of diverse online advertising opportunities, these Web-only entities present a challenge to media buyers: how are we to know they exist, particularly if we and our clients are located outside the region? (...)
• Agencies: To Subcontract or Partner?
  Jun 08, 2009 - Interactive agencies, it seems, still lack the respect traditional companies garner. Our firm recently learned we weren't even part of the RFP process for an existing, extremely satisfied two-year-old client because it "wanted a real, full-service agency" to take over its marketing and advertising. Ironically, the agency it finally chose actually outsources portions of its online marketing work -- to us! (...)
• A Vacation Challenge to Ad People: Unwire!
  Jun 03, 2009 - Ah, summer! The official vacation season. Recently, an advertising colleague called to my attention an article about the slow movement, which encourages people to stop being in such a hurry to accomplish more in the same amount of time. (...)

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