Marketing & Advertising Tools

• A Media Planning Solution for a Fragmented World
  May 06, 2008 - This article by Hollis originally appeared in ClickZ on December 4, 2007. This week marks the official launch of a (...)
• Search Roundup: Search 2.0. & Cool Tools
  Dec 06, 2007 - Internet users are getting smarter about search, and it shows. While Google and Yahoo still account for the (...)
• An Online Marketing Primer for Higher Education
  Nov 06, 2007 - This article by Hollis originally appeared in ClickZ on May 22, 2007. In an age when higher education students are (...)
• Part 3: SEO for PR - Optimizing Online Newsrooms
  Sep 17, 2007 - This article originally appeared on WorkinPR.com’s PR Perspective Series in August 2007. It is the third of a three part (...)
• Part 2: SEO for PR - Optimizing News Distribution, Posting & Placements
  Sep 12, 2007 - This article originally appeared on WorkinPR.com’s PR Perspective Series in June 2007. It is the second of a three part (...)
• Part 1: SEO for PR - Why and How a Press Release Should Be Search Optimized
  Sep 06, 2007 - This article originally appeared on WorkinPR.com’s PR Perspective Series in June 2007. It is the first of a three part (...)
• Last Minute Online Marketing Tactics for Back-To-School Advertising
  Aug 23, 2007 - The National Retail Federation’s (NRF) “2007 Consumer Intentions and Actions Survey” conducted by BIGResearch shows that students and their parents (...)
• Publish or Perish
  Aug 03, 2007 - Article written by guest writer C.J. Hayden, MCC When you place a call to a prospective client, does the person (...)
• The 5 Biggest Website Mistakes Companies Make - And How to Avoid Them
  Jul 27, 2007 - Article written by Guest Writer Erin Presseau Got a new website on the drawing board? At SilverTech, a leading New (...)
• What Agencies Should Know About Lead Generation
  Jul 17, 2007 - This article by Hollis originally appeared in ClickZ on January 30, 2007. When I attended ad:tech New York a few (...)

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