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10/06/2008

Psychographically Targeted Web Advertising

By and large, online advertising has thus far confounded big-brand advertisers to date. With Internet usage only growing, large brands want to exploit the Internet on a similar mass scale that they do offline, but budget allocations haven't yet...   read more

10/03/2008

U.S. Women and the Internet, Part 2

In my last column, I reviewed how U.S. women currently consume the Internet and, in particular, various online ads. Let's delve a little deeper. Separate studies by Starcom/Tacoda and JupiterResearch/Ipsos show that both men and women click on...   read more

09/29/2008

Death Does Not Become Your Ad: When Run-of-Network Campaigns Go Awry

It’s unfortunate enough that violence, gloomy economic forecasts and natural disasters now make up our everyday news, but when you’re an unlucky advertiser whose online ad happens to get placed next to such content, chances are, no...   read more