Industry News
- Click Fraud and How to Deter It
Nov 18, 2004 - November 18, 2004 by: WebAdvantage.net Internet Marketing News Pay per click (PPC) advertising continues to gain popularity in the online (...) - Yahoo Dropping from 20 to 10 Search Result Listings
Sep 22, 2004 - If you’ve used Yahoo Search today you may have noticed a slight difference in the way the search results are (...) - Unusual Search Engines
Sep 10, 2004 - Unless you’ve been living under a rock, you know of the major search engines like Google or Yahoo. But did (...) - MSN Upgrades Search Engine; Offers New Technology Preview
Jul 01, 2004 - Microsoft not only released its newly updated MSN Search this morning but allowed for public preview of its advanced search (...) - Google & Overture Provided Conversion Tracking - Pros & Cons
Jun 17, 2004 - When you set up a direct response online ad campaign, you want to be able to measure its success. Success (...) - Kanoodle and 24/7 Real Media Partner to Launch BehaviorTarget
May 24, 2004 - Kanoodle and 24/7 Real Media announced today that they have joined forces to release BehaviorTarget, a behaviorally- targeted sponsored links (...) - Is Your Search Engine Optimized Content Working?
May 05, 2004 - In the past, most savvy website owners recognized the value of strong, compelling content; they appreciated the importance of copy (...) - MSN, Yahoo Put Messenger Emphasis on Games and Search
Apr 26, 2004 - Both Microsoft and Yahoo have made changes to their instant messenger devices, putting more emphasis on games and search integration (...) - Paid Search Increases Internet Advertising Revenue
Apr 23, 2004 - Internet advertising spending rose 21 percent in 2003 with the help of paid search, according to an Internet Advertising Bureau (...) - SEO for Secure Server Pages and Dynamic URLs
Apr 16, 2004 - Search engines do have the ability to spider secure-server-hosted pages, but often these pages require either that a visitor fill (...)
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Internet Business Forum
Find out more herePsychographically Targeted Web Advertising
By and large, online advertising has thus far confounded big-brand advertisers to date. With Internet usage only growing, large brands want to exploit the Internet on a similar mass scale that they do offline, but budget allocations haven't yet... read more
U.S. Women and the Internet, Part 2
In my last column, I reviewed how U.S. women currently consume the Internet and, in particular, various online ads. Let's delve a little deeper. Separate studies by Starcom/Tacoda and JupiterResearch/Ipsos show that both men and women click on... read more
Death Does Not Become Your Ad: When Run-of-Network Campaigns Go Awry
It’s unfortunate enough that violence, gloomy economic forecasts and natural disasters now make up our everyday news, but when you’re an unlucky advertiser whose online ad happens to get placed next to such content, chances are, no... read more

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