Industry News

• Rank or Relinquish: Search Impacts Your Bottom Line
  Feb 03, 2006 - This article by Hollis originally appeared in Business Week’s October 2, 2005 issue. For too long, many large corporations have (...)
• Travel Industry Cold-Shoulders Metasearch
  May 10, 2005 - At the recent TravelCom conference in New York, I was surprised how little attention was paid to online marketing. Though (...)
• Why Search Engine Wars Are Good for Advertisers
  Mar 01, 2005 - I knew it was going to happen and it did, last Sunday night. I sat on my sofa, watching one (...)
• Cautionary Measures For Leveraging Content For SEO
  Feb 17, 2005 - As search engines become more sophisticated, the methods of keeping pace in order to achieve top rankings must also constantly (...)
• Video Search On The Move
  Feb 03, 2005 - Recently, it seems that one of the major search engines - Google, Yahoo, Ask, or MSN - is rolling out (...)
• Click Fraud and How to Deter It
  Nov 18, 2004 - November 18, 2004 by: WebAdvantage.net Internet Marketing News Pay per click (PPC) advertising continues to gain popularity in the online (...)
• Yahoo Dropping from 20 to 10 Search Result Listings
  Sep 22, 2004 - If you’ve used Yahoo Search today you may have noticed a slight difference in the way the search results are (...)
• Unusual Search Engines
  Sep 10, 2004 - Unless you’ve been living under a rock, you know of the major search engines like Google or Yahoo. But did (...)
• MSN Upgrades Search Engine; Offers New Technology Preview
  Jul 01, 2004 - Microsoft not only released its newly updated MSN Search this morning but allowed for public preview of its advanced search (...)
• Google & Overture Provided Conversion Tracking - Pros & Cons
  Jun 17, 2004 - When you set up a direct response online ad campaign, you want to be able to measure its success. Success (...)

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