Industry News
- 2007 Ad:tech New York Best Bets
Apr 22, 2008 - This article by Hollis originally appeared in ClickZ on November 6, 2007. Deciding where to allocate your time at the (...) - Google Adsense Scroll Arrows
Apr 09, 2008 - Another quiet Google change happened on Friday, April 4th. The addition of previous and next arrows on all Google Adsense (...) - Google For Non-Profits
Mar 19, 2008 - If you’re a non-profit organization, or a marketing agency tasked with helping a non-profit organization get their message to the (...) - Yahoo Decides… They Will Fight
Feb 09, 2008 - Did you hear a really loud noise Saturday? Those of us at WebAdvantage.net let out a collective sigh of relief (...) - MSN Needs Yahoo, But Will Yahoo Fold, Fight or Flee?
Feb 02, 2008 - The news of Microsoft’s unsolicited offer to purchase Yahoo hit the Internet hard and has everyone from financial analysts to (...) - Google Adwords Demographic Bidding
Jan 25, 2008 - A new Google Adwords feature launched this week in beta allows advertisers to target users by demographics such as age (...) - Interview with Search Specialist Lisa Melvin about SMX Social Media and Google’s OpenSocial
Nov 09, 2007 - Our veteran Search Specialist Lisa Melvin recently attended the SMX Social Media 2007 Conference in NYC. The gathering (...) - Google’s Top Ad Placement Formula To Change
Aug 17, 2007 - Google will be changing its top ad placement formula “in the next few weeks”, according to a recent (...) - Digg and MSN, Happy Together Without Google?
Jul 26, 2007 - This week’s big news was the firing of Google and hiring of MSN by leading news aggregator and social bookmarking (...) - From the Google Labs: Google Experimental Search
Jul 21, 2007 - I do a lot of researching online, both for work and for play. When recently involved in a heated debate (...)
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Internet Business Forum
Find out more herePsychographically Targeted Web Advertising
By and large, online advertising has thus far confounded big-brand advertisers to date. With Internet usage only growing, large brands want to exploit the Internet on a similar mass scale that they do offline, but budget allocations haven't yet... read more
U.S. Women and the Internet, Part 2
In my last column, I reviewed how U.S. women currently consume the Internet and, in particular, various online ads. Let's delve a little deeper. Separate studies by Starcom/Tacoda and JupiterResearch/Ipsos show that both men and women click on... read more
Death Does Not Become Your Ad: When Run-of-Network Campaigns Go Awry
It’s unfortunate enough that violence, gloomy economic forecasts and natural disasters now make up our everyday news, but when you’re an unlucky advertiser whose online ad happens to get placed next to such content, chances are, no... read more

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