Industry News

• How Search Engines Treat Similar Terms
  Jan 23, 2003 - Search engine optimization (SEO) has become a more complex and complicated task since we first began discussing it back in (...)
• Driving Search Engine Results - Does it Pay to Pay?
  Dec 23, 2002 - Getting listed and FOUND in search engines is not as easy as it used to be. First came the (...)
• To Pay or Not to Pay
  Jul 12, 2001 - While the never-ending debate about the necessity of search engine marketing still rages, there is a growing trend of search (...)
• Can Everyone Win in the CPA Movement?
  Jul 05, 2001 - CPA or cost-per-action ad buys are nothing new. They’re the epitome of the performance-based model: the advertiser doesn’t (...)
• The Advertising Slump: Reports of Yahoo’s Demise are Greatly Exaggerated
  Jun 21, 2001 - EDITOR’S NOTE: This week’s tip is actually a reprint of a opinion written by the Editor-in-Chief of Internet (...)
• The Best Way to Get Listed On Yahoo!
  Jun 07, 2001 - This week’s tip was provided by David Gikandi (support@positionweaver.com) who is the CEO at SearchPositioning.com, which helps web (...)
• Greater Uses of Post-Click Tracking
  Apr 26, 2001 - In past issues we have touched upon post-click tracking as a means of tracking advertising or marketing campaign results. (...)
• Paid For Search Engine Advertising
  Apr 12, 2001 - With online advertisers jumping ship as of late, site owners are looking for more ways to generate new replacement (...)
• Secrets of Search Engine Optimization - Part II
  Mar 15, 2001 - Welcome to the second installment of our Secrets of Search Engine Optimization marketing tip. If you missed last week’s (...)
• Secrets of Search Engine Optimization 2001-Part I
  Mar 08, 2001 - It’s been almost a year and a half since we wrote an actual marketing tip about search engine optimization, but (...)

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