Industry News
- Lycos Sues Overture
Nov 05, 2003 - Lycos Sues Overture over Contract Lycos Inc. filed suit against paid search publisher Overture, now owned by Yahoo, and has (...) - AOL Search Shows Best Conversion Rates
Nov 04, 2003 - In an independent study of millions of shopper referrals from search engines, WebSideStory, Inc. today announced that AOL’s search service (...) - Microsoft to Purchase Google?
Oct 31, 2003 - Microsoft, the mammoth Internet and Windows monster, has reportedly been looking into purchasing or merging Google, the Internet’s most popular (...) - Amazon Book Search Drives Sales
Oct 31, 2003 - Amazon.com today announced the initial results of its new feature, Search Inside the Book, which launched on October 23. In (...) - Overture Tops Google in Paid Listings Study
Oct 30, 2003 - Study Shows Overture Topping Google in Paid Search Jupiter Research, a division of Jupitermedia Corporation, today announced the results of (...) - Amazon Launches Book Content Search
Oct 28, 2003 - Amazon’s Search Inside the Book Amazon.com today announced the launch of its latest innovation, Search Inside the Book. This is (...) - Google Buys Sprinks from PRIMEDIA
Oct 24, 2003 - Google Aquires Sprinks Advertising Google, the Internet’s most popular search engine, has reached an advertising agreement with PRIMEDIA’s About.com where (...) - Google IPO is Good News
Oct 24, 2003 - According to numerous reports, Google has contacted investment banks about an initial public offering (IPO) that could value the company (...) - Localized Search - Searching by Geography
Oct 23, 2003 - As more and more brick and mortar businesses market themselves online, search engines (”gateways to the Internet”) have reacted by (...) - AOL and Apple Partner for iTunes
Oct 17, 2003 - Apple and America Online, Inc., the world’s leading interactive services company, today announced an alliance to provide instant, one-click registration (...)
Pragmatic, professional advice with no hidden agenda.
![]()
Internet Business Forum
Find out more herePsychographically Targeted Web Advertising
By and large, online advertising has thus far confounded big-brand advertisers to date. With Internet usage only growing, large brands want to exploit the Internet on a similar mass scale that they do offline, but budget allocations haven't yet... read more
U.S. Women and the Internet, Part 2
In my last column, I reviewed how U.S. women currently consume the Internet and, in particular, various online ads. Let's delve a little deeper. Separate studies by Starcom/Tacoda and JupiterResearch/Ipsos show that both men and women click on... read more
Death Does Not Become Your Ad: When Run-of-Network Campaigns Go Awry
It’s unfortunate enough that violence, gloomy economic forecasts and natural disasters now make up our everyday news, but when you’re an unlucky advertiser whose online ad happens to get placed next to such content, chances are, no... read more

back to top
Subscribe to our blog RSS



