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• Google Search Goes Universal
  May 29, 2007 - Recently Google announced that it’s ready to move towards a universal search model. A universal search feature, which (...)
• Google’s Content Network to Offer CPC Pricing for Site Targeted Ads
  Feb 16, 2007 - As reported in MediaPost, next month, Google plans to allow marketers who currently buy display ads on a cost-per-thousand impression (...)
• Google, the Media Network, Part 2
  Jan 17, 2007 - This article by Hollis originally appeared in ClickZ on August 1, 2006. In part one of this series, I (...)
• Google, the Media Network, Part 1
  Jan 03, 2007 - This article by Hollis originally appeared in ClickZ on July 18, 2006.For the next few minutes, abandon your tendency to (...)
• GooTube or YouToogle?
  Oct 09, 2006 - Why work your way to the top of the heap when you can buy your way there? Sure, Google’s got (...)
• Google & Overture Provided Conversion Tracking – Pros & Cons
  Jun 17, 2004 - When you set up a direct response online ad campaign, you want to be able to measure its success. Success (...)
• Google Tests Email – Takes on Yahoo and MSN
  Apr 01, 2004 - Google yesterday released the news of the testing of Google’s soon to be email service – GMail. Given the date (...)
• Google Drops Anti-Cruise Line Ads from AdWords
  Feb 13, 2004 - Google, the web’s top search engine, according to a news release, has banned the ads of an environmental group protesting (...)
• Google, Once Again, is King of the Brands
  Feb 03, 2004 - Google, the international Web phenom, was named Global Brand of the Year by Interbrand yesterday when it narrowly surpassed Apple (...)
• Google Sued Over Trademark Keywords
  Jan 30, 2004 - Google and AOL were slapped with a lawsuit filed this week by the American Blind and Wallpaper Factory. Suits against (...)

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