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	<title>Web Ad.vantage &#187; Google News</title>
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		<title>The State of Search, Part 2: Google’s Game-Changing New Features</title>
		<link>http://www.webadvantage.net/webadblog/the-state-of-search-part-2-google%e2%80%99s-game-changing-new-features-2164</link>
		<comments>http://www.webadvantage.net/webadblog/the-state-of-search-part-2-google%e2%80%99s-game-changing-new-features-2164#comments</comments>
		<pubDate>Wed, 16 Dec 2009 15:39:22 +0000</pubDate>
		<dc:creator>WebAdvantage.net</dc:creator>
				<category><![CDATA[Google News]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Paid Search / PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[new ad formats]]></category>
		<category><![CDATA[new features]]></category>
		<category><![CDATA[pharma ads]]></category>
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		<category><![CDATA[state of search]]></category>

		<guid isPermaLink="false">http://www.webadvantage.net/webadblog/?p=2164</guid>
		<description><![CDATA[Google has been very busy.  Last week, we took a closer look at just a few of the many new features Google has been rolling out that are changing the way we search.  While last week&#8217;s focus was mainly on organic search, this week we&#8217;re showcasing three more new features that are changing the arena [...]]]></description>
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		<item>
		<title>The State of Search, Part 1: Google’s Game-Changing New Features</title>
		<link>http://www.webadvantage.net/webadblog/the-state-of-search-google%e2%80%99s-game-changing-new-features-2151</link>
		<comments>http://www.webadvantage.net/webadblog/the-state-of-search-google%e2%80%99s-game-changing-new-features-2151#comments</comments>
		<pubDate>Wed, 09 Dec 2009 20:30:13 +0000</pubDate>
		<dc:creator>WebAdvantage.net</dc:creator>
				<category><![CDATA[Google News]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Organic Search]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[game-changing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[new features]]></category>
		<category><![CDATA[personalized search]]></category>
		<category><![CDATA[real-time search]]></category>
		<category><![CDATA[site performance]]></category>
		<category><![CDATA[state of search]]></category>

		<guid isPermaLink="false">http://www.webadvantage.net/webadblog/?p=2151</guid>
		<description><![CDATA[It’s an exciting time to be a search marketer.
Over the past week, Google has launched a number of useful new features that are changing the way we search.  And changing how we search means we must change how we optimize for search.  Google’s latest rollouts have significant implications for both advertisers and end users, and [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Newspapers vs. Search Engines – Is it War?</title>
		<link>http://www.webadvantage.net/webadblog/newspapers-vs-search-engines-is-it-war-1588</link>
		<comments>http://www.webadvantage.net/webadblog/newspapers-vs-search-engines-is-it-war-1588#comments</comments>
		<pubDate>Fri, 10 Jul 2009 18:36:40 +0000</pubDate>
		<dc:creator>WebAdvantage.net</dc:creator>
				<category><![CDATA[Google News]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Traditional Media]]></category>
		<category><![CDATA[digital vampire]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[versus]]></category>
		<category><![CDATA[vs]]></category>
		<category><![CDATA[war]]></category>

		<guid isPermaLink="false">http://www.webadvantage.net/webadblog/?p=1588</guid>
		<description><![CDATA[Back in February, in our piece What’s New with Newspapers Online? we discussed the decline of the newspaper industry and explored some of the ways that traditional print media outlets such as the New York Times have been trying to stay afloat in the search-driven era of Web 2.0.  When it has become so easy [...]]]></description>
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		<title>Say Hello to Google Wave</title>
		<link>http://www.webadvantage.net/webadblog/say-hello-to-google-wave-1243</link>
		<comments>http://www.webadvantage.net/webadblog/say-hello-to-google-wave-1243#comments</comments>
		<pubDate>Sat, 30 May 2009 03:39:04 +0000</pubDate>
		<dc:creator>WebAdvantage.net</dc:creator>
				<category><![CDATA[Google News]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[google wave]]></category>
		<category><![CDATA[hello]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[sink]]></category>
		<category><![CDATA[swim]]></category>
		<category><![CDATA[tool]]></category>

		<guid isPermaLink="false">http://www.webadvantage.net/webadblog/?p=1243</guid>
		<description><![CDATA[If you’ve spent any amount of time online this week—reading blogs, Twittering, or just casually surfing the Web—you’ve probably heard people talking about Google Wave, but may be wondering what the heck it is.  By Google’s definition, Wave is “a new tool for communication and collaboration on the Web.”  But unfortunately, that doesn’t tell us [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>If We Were Google: Our Take on FDA&#8217;s Paid Search Regulations</title>
		<link>http://www.webadvantage.net/webadblog/if-we-were-google-our-take-on-fda-search-regulations-1156</link>
		<comments>http://www.webadvantage.net/webadblog/if-we-were-google-our-take-on-fda-search-regulations-1156#comments</comments>
		<pubDate>Fri, 01 May 2009 22:35:49 +0000</pubDate>
		<dc:creator>WebAdvantage.net</dc:creator>
				<category><![CDATA[Google News]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Marketing & Advertising Tools]]></category>
		<category><![CDATA[Paid Search / PPC]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[FDA]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[pharma]]></category>
		<category><![CDATA[pharmaceuticals]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[regulations]]></category>
		<category><![CDATA[warning letters]]></category>

		<guid isPermaLink="false">http://www.webadvantage.net/webadblog/?p=1156</guid>
		<description><![CDATA[With a week or so of fallout from the FDA warning letters sent to 14 major pharmaceutical companies, online marketing firms are still working hard to sort out what this means in practical terms for search engine marketing.
Many of us have sat through Pharma television ads positioning happy, positive messages (sometimes awkwardly) with a long [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What If&#8230;Google Bought Twitter?</title>
		<link>http://www.webadvantage.net/webadblog/what-ifgoogle-bought-twitter-1058</link>
		<comments>http://www.webadvantage.net/webadblog/what-ifgoogle-bought-twitter-1058#comments</comments>
		<pubDate>Fri, 03 Apr 2009 17:52:32 +0000</pubDate>
		<dc:creator>WebAdvantage.net</dc:creator>
				<category><![CDATA[Google News]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[buyout]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[what if]]></category>

		<guid isPermaLink="false">http://www.webadvantage.net/webadblog/?p=1058</guid>
		<description><![CDATA[Our geeky take on the question that everyone seems to be asking today:

TechCrunch reported a huge rumor this morning that Google execs are engaging in serious discussions with Twitter about purchasing the explosively popular microblogging platform, which recently turned down a $500 million offer from Facebook.  Although reported as a rumor, TechCrunch claims its sources [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Knol: The First Real Challenge to Wikipedia?</title>
		<link>http://www.webadvantage.net/webadblog/685-685</link>
		<comments>http://www.webadvantage.net/webadblog/685-685#comments</comments>
		<pubDate>Thu, 24 Jul 2008 20:00:17 +0000</pubDate>
		<dc:creator>WebAdvantage.net</dc:creator>
				<category><![CDATA[Google News]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[challenge]]></category>
		<category><![CDATA[competitor]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[knol]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[wikipedia]]></category>

		<guid isPermaLink="false">http://www.webadvantage.net/webadblog/685-685</guid>
		<description><![CDATA[In the search landscape, Wikipedia has been dominating first page search results on practically any subject for years, and continues to be one of the most authoritative “go to” sites for research and quick fact checking.  However, the collective wisdom of Wikipedia stems from only a small group of editors in a very top-down [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Adsense Scroll Arrows</title>
		<link>http://www.webadvantage.net/webadblog/google-adsense-scroll-arrows-610</link>
		<comments>http://www.webadvantage.net/webadblog/google-adsense-scroll-arrows-610#comments</comments>
		<pubDate>Wed, 09 Apr 2008 14:38:55 +0000</pubDate>
		<dc:creator>WebAdvantage.net</dc:creator>
				<category><![CDATA[Google News]]></category>
		<category><![CDATA[Paid Search / PPC]]></category>

		<guid isPermaLink="false">http://www.webadvantage.net/webadblog/google-adsense-scroll-arrows-610</guid>
		<description><![CDATA[Another quiet Google change happened on Friday, April 4th. The addition of previous and next arrows on all Google Adsense ads as well as some testing of ads shown in 2 x 2 boxes.
Quick Online Tips has the run down on the 2&#215;2 testing, but we&#8217;re going to look a little bit into the next/previous [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google For Non-Profits</title>
		<link>http://www.webadvantage.net/webadblog/google-for-non-profits-596</link>
		<comments>http://www.webadvantage.net/webadblog/google-for-non-profits-596#comments</comments>
		<pubDate>Wed, 19 Mar 2008 15:04:22 +0000</pubDate>
		<dc:creator>WebAdvantage.net</dc:creator>
				<category><![CDATA[Google News]]></category>

		<guid isPermaLink="false">http://www.webadvantage.net/webadblog/google-for-non-profits-596</guid>
		<description><![CDATA[If you?re a non-profit organization, or a marketing agency tasked with helping a non-profit organization get their message to the masses, you?ll likely find Google?s announcement yesterday amusing at best.
Web Ad.vantage is one of the most generous companies I?ve ever worked for, with a large bulk of annual company donations going to local and national [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Adwords Demographic Bidding</title>
		<link>http://www.webadvantage.net/webadblog/google-adwords-demographic-bidding-562</link>
		<comments>http://www.webadvantage.net/webadblog/google-adwords-demographic-bidding-562#comments</comments>
		<pubDate>Sat, 26 Jan 2008 02:44:45 +0000</pubDate>
		<dc:creator>WebAdvantage.net</dc:creator>
				<category><![CDATA[Google News]]></category>
		<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://76.12.73.233/webadblog/google-adwords-demographic-bidding-562</guid>
		<description><![CDATA[A new Google Adwords feature launched this week in beta allows advertisers to target users by demographics such as age and gender. Not to be confused with the March &#8216;06 appearance and then subsequent disappearance of the so-called &#8220;demographic site selection&#8221; feature that was tied to comScore Media Metrix data and included targeting by ethnicity, [...]]]></description>
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		<slash:comments>0</slash:comments>
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