Ecommerce Marketing

• Advertising in 2007 Online Holiday Gift Guides
  Apr 11, 2008 - This article by Hollis originally appeared in ClickZ on October 9, 2007. It’s hard to believe we’re now officially in (...)
• “Social-Lite” Applications for Business Websites
  Apr 01, 2008 - When Starbucks recently launched a new program called My Starbucks Idea there was a veritable storm of negative feedback from (...)
• New Optimism for Online Retail Marketing Opportunities
  Mar 11, 2008 - This article by Hollis originally appeared in ClickZ on September 25, 2007. Something has shifted in online retail marketing since (...)
• Cyber Monday Research Recap
  Nov 29, 2007 - We’ve compiled a bursting at the seams fact pack of some of the hot trends and highlights surrounding this year’s (...)
• ‘Twas A Month Before e-Christmas - Let’s Not Repeat Last Year’s Mistakes
  Nov 07, 2007 - With an unsteady stock market, loss of funding, and a general pessimistic air pervading the New Economy, what’s an e-tailer (...)
• Building an Online Travel Brand
  Sep 20, 2007 - This article by Hollis originally appeared in ClickZ on March 13, 2007. A few months ago, I planned a quickie (...)
• Last Minute Online Marketing Tactics for Back-To-School Advertising
  Aug 23, 2007 - The National Retail Federation’s (NRF) “2007 Consumer Intentions and Actions Survey” conducted by BIGResearch shows that students and their parents (...)
• Retailers’ 2007 Online Advertising Outlook
  Aug 14, 2007 - This article by Hollis was originally appeared in CLickZ on February 13, 2007. Attending Shop.org’s FirstLook conference recently (as I (...)
• Update: Consumer Generated Content (CGC) for Online Shopping Sites
  Jul 23, 2007 - A few weeks ago I posted an article about the consumer generated content (CGC) on travel web sites. Well (...)
• Vacation Planning With Consumer Generated Content (CGC)
  Jun 29, 2007 - Summertime is the time for vacation and with travel comes online travel research. This year I’m taking my vacation overseas (...)

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