ClickZ Rewind

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• Does Super Bowl XLVI Portend the Future of Media Planning?
  Feb 14, 2012 - Super Bowl XLVI was a historic event. For the first time, our nation's biggest single-day sporting event was streamed live online. This migration is a big deal. To understand how, I had a "fireside chat" with Jonathon Shaevitz, CEO of Maxifier, a technology company enabling digital publishers to visualize, optimize, and maximize campaign inventory and performance in real time. (...)
• What Advertisers Should Know About Video in 2012
  Jan 17, 2012 - This article by Hollis Thomases originally appeared on ClickZ on January 10, 2012. As I thought about the future of (...)
• No Shortage of Predictions at ad:tech NY 2011
  Nov 25, 2011 - I’ve been attending ad:tech New York for many years now, and it’s always interesting to see what sessions attract the (...)
• Supersize My Ad
  Nov 02, 2011 - This article by Hollis Thomases originally appeared in ClickZ on October 18, 2011. Bigger ads seem to be the current (...)
• Mobile Advertising for Brands: Q&A With Millennial Media
  Sep 15, 2011 - This article by Hollis Thomases originally appeared in ClickZ on August 23, 2011. According to several separate research sources, mobile (...)
• 47 Ways to Buy and Place Online Display Ads
  Jul 06, 2011 - This article by Hollis Thomases originally appeared in ClickZ on June 28, 2011. Not that long ago, online display advertising (...)
• Niche Media Planning: Ad-Supported Mobile Games
  Jun 09, 2011 - This article by Hollis Thomases originally appeared in ClickZ on May 31, 2011. Last year, Nielsen found that when it comes (...)
• New Online Coupon for Retailers and CPGs Helps Justify Online Media Spends
  May 12, 2011 - This article by Hollis Thomases originally appeared in ClickZ on May 3, 2011. Up until recent times, consumer-packaged goods companies (...)
• Twitter, Facebook, Groupon, and Social Media – What Online Advertisers Need to Know
  Apr 12, 2011 - This article by Hollis Thomases originally appeared in ClickZ on April 5, 2011. Did I get your attention? Of course (...)
• How Search Insights Inform Display Ad Buying
  Mar 31, 2011 - This article by Hollis Thomases originally appeared in ClickZ on March 22, 2011. Online media strategy can be as easy (...)

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