Challenger Brands

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• The Contender’s Corner – Microsoft Competing in the Mobile Marketplace
  Jun 22, 2012 - This week’s Challenger Brand is one you would not expect – Microsoft.  The reason we chose Microsoft as this week’s (...)
• The Contender’s Corner – Why Real Time Marketing Helps Challenger Brands Thrive
  May 25, 2012 - The Contender’s Corner is our monthly round-up of challenger brand news, information, case studies, disruptive ideas, and resources for (...)
• The Contender’s Corner – 5 Deadly Marketing Mistakes for Challenger Brands
  Apr 27, 2012 - The Contender’s Corner is our monthly round-up of challenger brand news, information, case studies, disruptive ideas, and resources for (...)
• The Contender’s Corner – How the BlackBerry CEOs Lost an Empire
  Mar 02, 2012 - The Contender’s Corner is our monthly round-up of challenger brand news, information, case studies, disruptive ideas, and resources for (...)
• The Contender’s Corner – Google Just Made Bing the Best Search Engine
  Jan 20, 2012 - Google changed the way search works this week. It deeply integrated Google+ into search results. It's ostensibly meant to deliver more personalized results. But it pulls those personalized results largely from Google services—Google+, Picasa, YouTube. Search for a restaurant, and instead of its Yelp page, the top result might be someone you know discussing it on Google Plus. Over at SearchEngineland, Danny Sullivan has compiled a series of damning examples of the ways Google's new interface promotes Plus over relevancy. Long story short: It's a huge step backwards. (...)
• Triumph of the Underdog: Digital Marketing Case Studies
  Jan 06, 2012 - Challenger Brands come in all shapes and sizes. Some Challenger Brands started as underdog start-ups and have grown to huge behemoths. Think about Apple, Southwest and Virgin airlines, Google (and ironically, now, Google+), Amazon.com and its Kindle, and Under Armour. Though many Challenger Brands have used mass media advertising to make a play for market share, in today's digital age, companies can harness more diverse tactics. (...)
• The Contender’s Corner – Why We All Love the Underdog Brand
  Dec 15, 2011 - The Contender’s Corner is our monthly round-up of challenger brand news, information, case studies, disruptive ideas, and resources for (...)
• The Contender’s Corner – Five Disruptive Holiday Shopping Trends
  Nov 18, 2011 - Five Disruptive Holiday Shopping Trends As retailers look ahead to the big season, the talk of the industry this (...)
• The Contender’s Corner: Beating Around the Ambush – 10 Great Examples of Guerrilla Marketing
  Oct 14, 2011 - Beating Around the Ambush: 10 Great Examples of Guerrilla Marketing Brands have been at war since the time that cow was (...)
• 5 Mobile Marketing Ideas for Challenger Brands
  Sep 16, 2011 - As if we need more proof of mobile’s exponential growth and importance, Hubspot recently published an article with some amazing (...)

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