Many people started (or finished up if they’re extremely organized) holiday shopping today. The day after Thanksgiving is known as Black Friday–the busiest retail day of the year. This year saw turkey-laden shoppers getting up well before the crack of dawn to take advantage of retail store offers beginning, at some stores, at 4am. Some die-hard shoppers were even reported to have skipped the tradtional sit-down family feast to form lines at popular retail chains offering early bird promotions the next day.
Other shoppers took advantage of shopping online, looking for brick-and-mortars’ advertisied specials on websites, or at least they tried to. Bloggers everywhere noted the fact that Wal-Mart’s website went down today under the increased traffic, and many online shoppers were disappointed to find that many of the advertised deals simply weren’t available on site.
But it’s been noted in the past that more shoppers tend to get online the Monday after Thanksgiving to begin holiday shopping efforts in cyberspace. So for those folks who dared not venture into the crowds on Black Friday, take heart. Today is Cyber Monday!
So is Cyber Monday the busiest eCommerce day?
While it seems to make sense that the Monday after Thanksgiving might ring in with the most online sales, given that people returning to their daily lives might be logging in some shopping time from work and home, it may very well be eDay instead.
According to Coremetrics, a provider of on-demand web analytics, “online cash registers will ring the loudest on Monday, December 4″ which they have coined as eDay.
To further define peak online shopping days, Coremetrics provided the following additional peak-traffic predictions:
After eDay, Coremetrics predicts the next four largest days for online retail sales will be the Monday one week after eDay, the Wednesday after eDay, the Tuesday after eDay, and the Tuesday one week after eDay.
So what does that mean to eCommerce sites? While marketing campaigns, promotional sales and pay-per-click search marketing campaigns should already be planned (with some in full swing), online retailers might want to target the gift-buying holiday audience, in particular, on eDay.
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