It was reported earlier this week that users are spending 699% more time on Facebook this year over last. It’s obvious how important it is to have a presence for a company or service on Facebook. Facebook pages have been available for some time now; however, many companies have not taken the opportunity to create one. In order to make the process a little easier (because it can be tricky!), we’ve created a simple how-to guide for reference.
Log in to your Facebook account, scroll to the bottom of the main page and click the “advertising” link. From there, select the “Pages” tab at the top of the advertising page and click the “Create a Page” button as shown below:
First, choose from the options shown below the category that best fits your purpose. From there, enter the name of your page (typically this would be your company or product name), authorize it, and then click the “Create Page” button.
Now you have a Facebook page!
From here you will want to select “Edit Page” located under your page’s profile picture. This will take you to the administrative settings for your fan page. You will be able to edit your information, add a profile picture and add any relevant applications within these settings. You also have the option to add page administrators. This can be helpful if you have more than one employee managing your social media activities.
Aside from the standard information available for a Facebook page, a user also has the option to add applications. Applications can be very useful when trying to make your page unique. You can add RSS feeds, events, photos from other sites and more to your page for your fans to view. These applications can be displayed on your page’s wall tab, boxes tab, or a unique tab can be created for the application.
To add applications, scroll to the bottom of the settings page and click the pencil icon on the “More Applications” box shown below. To view the Application Directory, click “Browse More.”
The Application Directory contains all Facebook apps developed by Facebook and users alike. You can browse by category or search by name. Facebook recently implemented a verification service where safe, stable applications are given a seal of approval by Facebook. If an app is not verified by Facebook, it is still safe to use; however it may not be as reliable as those that are verified. Also, it’s important to note that not all applications that are available for Facebook users are also available for use within pages.
Since there are so many applications to choose from, we will recommend a few to help get you started!
- Web Profiles – Link to your other social networking sites with this application.
- Static FBML – Probably the best app for Facebook pages. This app allows you to create custom boxes by using both HTML and FBML (Facebook Markup Language) to add and display content.
- Simply RSS or Blog RSS Feed Reader – Displays your RSS feed on your Facebook page.
- My Flickr – Pulls photos from your Flickr account and displays them for your Facebook fans. Note: This app is not always reliable, but developers are continuing to work on it.
- Testimonials – Allows fans to post testimonials about your business.
Once you’ve edited your information and added some applications, your page will be ready to publish. Be sure to spend some time finding “Favorite Pages” (a fan page’s version of friends) to help spread the word about your new page – and when you do look for us – we’re on Facebook too!
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Good work!
Great article!
Just one little piece I would add, after you get 25 fans be sure to claim your custom Facebook url. This a little detail that has huge SEO and branding implications. Some of the biggest brands have even failed to claim them, and all it takes is going to http://www.facebook.com/username .