Our Digital Marketing Blog

B2B buyers value whitepapers more than any other type of content.

Jun 19, 2013 - MediaPost published an interesting study by the CMO Council this week on the types of content that resonates best with B2B companies, in terms of value and trust. Not surprisingly, whitepapers top the list. However, an important distinction is made for whitepapers sourced from professional associations, which account for 67% of the mindshare. (...)



One Media Buyer’s Opinion of Yahoo’s Patent for Social Influence-Based Advertising

Jun 18, 2013 - Congratulations to Yahoo! for gaining the patent on social influence-based advertising!  Being both a consumer and an online media planner I will openly admit that I hold my privacy dearly.  So what does Yahoo’s patent on Social influence-based advertising mean to me? As a consumer, the first thoughts freaked me out a little bit.  All the normal questions come to mind: how much personal data are they collecting?  How are they storing the collected data from my multiple social (...)



Does your mobile site suck? It’s better not to have one at all!

Jun 17, 2013 - Last week Google announced via the Webmaster Central Blog some new ranking changes it’s making to smartphone search results–that is, the search results you see whenever you perform a Google search on your phone. Here’s the most important part of the announcement: “To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.” Translation: Google will begin (...)



The 7 Most Common SEO Misconceptions

Jun 14, 2013 - Our firm has been providing SEO services since 1999, so as you might imagine, over the years we’ve had to do a lot of explaining about exactly what SEO (Search Engine Optimization) really is.  To make matters worse, on any given day you can read a number of false claims that can lead you to believe SEO is something that it isn’t.  In other words, in an attempt to woo customers, a lot of intentional confusion and clutter has flooded (...)



The New Google+ Dashboard: More Confusion than Improvement?

Jun 13, 2013 - As you may have heard, Google recently rolled out a new Dashboard that merges Google Places with Google Plus, aiming to unify and streamline the Google experience for businesses who use various Google products, such as Maps, Google+, YouTube, AdWords, and so on. Here’s what the new dashboard looks like: With the new Dashboard, Google promises managing all of these different areas will be easier and updates to business information in Google search results will happen faster. Sounds great, (...)

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